Building a website for your business is an effective way to be seen online and grow your audience. But, how do you get website visitors to sign up for your emails? One way to grow your email list is to offer what’s called a ‘lead magnet’.
In the context of building your email list, lead magnets are an incentive that is given in exchange for an email address. Commonly, lead magnets are digital content such as a PDF, video, or e-book. You’ve most likely seen and received lead magnets – and even given your email address in exchange for one!
Lead magnets not only help grow your email list but also provide your audience with meaningful content. If you are new to creating lead magnets, here are four tips to help you build your first one – keep it simple and remember to keep your audience at the forefront as you think about what to create.
Addresses a problem
Understanding your ideal audience is central to this process. Consider what issues or questions they might have then think about how you can address these challenges. For example, you could record a three-minute video that answers a common question you hear from your students. Another idea is to design a simple training checklist to help potential students get started with their fitness or yoga journey.
Quick and easy to digest
You don’t necessarily want to give away all of your knowledge and teachings for free upfront so developing an incentive that is quick to digest, yet valuable, will provide your new email subscriber with a taste of the services or classes you provide. Hopefully, this will be the first touchpoint of many you will have with the new subscriber!
Make your content specific
Creating a general resource about your service or classes probably won’t stand out so really reflect on what makes your offerings different. If you serve a certain niche or population, incorporate it into your lead magnet. Your incentive should highlight what makes you unique and why folks should be interested in following you. This is also a perfect opportunity to share your expertise in a concise way.
Make your lead magnet easy to share
Whatever you decide to offer as a lead magnet, be sure it’s something that can be shared quickly and easily. You want to be able to offer your new subscribers instant gratification while they’re interested and thinking about your business. OfferingTree users are now able to set up an automatic email to new email subscribers which is the perfect place to include a download link where your new subscriber can access their incentive. Learn more here.
Once you’ve created your first lead magnet, you’ll be able to start thinking about how to promote it! From creating your first lead magnet to promoting it, our software makes it easy to customize your email subscription options and communicate with your email list. Bring your questions and learn more at one of our upcoming live demos.