OfferingTree Blog
Insights, ideas, and inspiration for modern studios and wellness businesses
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How Yoga Studios and Wellness Businesses Can Get Found on Google: Your Complete Local SEO Guide
Stop stressing about endless SEO tasks! Learn the two most impactful things you can do for your boutique fitness studio: optimize your Google Business Profile and website homepage.
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Launching
Learn how to get started and go from 0 to 1
Yoga Class Plan: Sequencing, Organization, and Templates
Master yoga class planning with sequencing strategies, templates, and tips to create impactful, well-structured classes that support and inspire your students.
Unlocking Business Success: What is a Marketing Persona?
Unlock business success by understanding what is a marketing persona. Learn how to create and use personas to improve customer engagement and experience.
How to Start a Life Coaching Business: The Complete Guide
Learn how to become a life coach with our guide. Explore credentials, requirements, and steps to build a successful business in this comprehensive guide.
Growing
Learn how to market and build momentum
2025 Pilates Studio Software Buyer’s Guide
Written by the OfferingTree team, based on our experience helping Pilates studios manage their studios and grow their client base. Updated for 2025.
How to Prepare Your Yoga Studio for Summer Slumps
Summer is a time for slowing down, as well as travel and spontaneity. If you own a yoga studio, you’ve probably noticed something else summer brings: a noticeable dip in attendance and revenue.
Email Marketing vs Social Media: What to Prioritize in 2025
Struggling with email marketing vs social media? Discover the pros, cons, and ROI of each to decide where to focus your wellness business marketing in 2025.
Scaling
Learn how to efficiently scale without burnout
Is It Time to Change Business Software? Risks and Benefits
Are you struggling with clunky business tools? Is it time to switch business software? Learn when to switch and how to mitigate risks and overcome hesitations.
Recruitment Strategies to Hire Top-Tier Instructors
Discover recruitment strategies for hiring top-tier practitioners for your wellness business. Learn tips to attract, hire, and retain top talent easily.
How to Create an Online Course: Content, Structure, Sales
Learn how to create an online course that sells, from validating your idea to structuring content, choosing the right platform, and effective marketing strategies.
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Latest Webinars
What Keeps a Studio Sustainable: Building a Business That Lasts
Join us for a panel conversation with three OfferingTree studio owners, where we talk about the habits, systems, and mindset shifts that helped each of them create a more sustainable and long-term business that lasts.
Design a Registered Series That Sells Itself
Learn how to design a registered, repeatable series that taps into your teaching strengths and build in the support tools and low-cost marketing strategies to grow your business.
5 Steps to Create a Knockout OT Website that Sells
Web design expert Angela Sealy will cover five steps on how to design a wellness website that converts your first-time visitors into lifelong fans.
All Posts
How to Open a Wellness Center That Nurtures Your Community
Discover how to start a wellness center with our comprehensive guide. Learn about planning, legalities, marketing, and more to make your vision a reality.
Audience Research: How to Do It and Helpful Tools
Unlock the potential of audience research for your wellness business. Learn methods, tools, and strategies to understand and engage your clients better.
KPI vs Metrics: Definitions, Differences, and Tracking
Learn the difference between KPIs and metrics. Both are critical measurements but serve different purposes. Find out how to leverage their insights for success.
How to Become a Reiki Master: Everything You Need to Know
Even if you only plan to pursue Reiki as a side hustle, it’s important to have a marketing plan. In this article, we’ll cover some of the key steps.
How to Write a Good Bio: Types, Examples, and Templates
Learn how to write a good bio that establishes expertise and trust. Get tips, templates, and examples to create personal, professional, and social media bios.
Personal Trainer Marketing: Where to Start & How to Grow
Discover the best personal trainer marketing strategies to grow your business and attract clients. Learn digital and offline tactics tailored for fitness pros.
Unlocking Business Success: What is a Marketing Persona?
Unlock business success by understanding what is a marketing persona. Learn how to create and use personas to improve customer engagement and experience.
How to Make a Small Business Website
Learn how to make a small business website with our step-by-step guide, from choosing the right platform to designing and maintaining your site for success.
What is Visual Language? How to Create One for Your Brand
Unlock the power of visual communication for your brand. Learn what is visual language, why it matters, and how to create your own in 6 simple steps.
Strategies to Grow Your Email List and Boost Business
Learn how to grow your email list and enhance your business with our actionable strategies. Build stronger client connections and drive success with our guide.
How to Promote Your Business Locally: 9 Expert Strategies
Explore essential strategies on how to promote your business locally with our comprehensive guide on affordable local marketing tactics for wellness businesses.
Brand Development: 6 Steps to Nail Yours
Enhance your wellness business with strategic brand development. Learn to differentiate, connect, and thrive with our guide to building a powerful brand.