The OfferingTree Blog
Playing Music in Your Online Classes
Can you play music in your online classes, legally, ethically and with good audio quality? In an in-person studio class, whether it's fitness, pilates, yoga, dance, barre or any other style, music is part of setting the scene - along with the room temperature and the...
How to Find Your Niche
Finding your niche, or specilizing within your field, can be hugely beneficial to your business, but it can also feel like an enormous step to take in a somewhat unknown direction. And as small business owners we like to mitigate risk as much as we can. In this...
How to Refresh Your Offerings
Let’s talk about refreshing what you offer. Continuing education is a necessary part of the wellness industry - keeping abreast of advances in science and research is what keeps us inspired and motivated as professionals. As well as ticking a box for your governing...
3 Steps for Building a Yoga Content Marketing Strategy
Have you been hearing about content marketing and wondered what that means exactly? Content marketing is an important part of any business marketing strategy, including your yoga business, whether you are marketing yourself as a yoga teacher or as a yoga studio. Let’s...
3 Steps for a Stress-Free (Stay)Vacation! with Reneé Clair
TRUE or FALSE: I can easily take time off from my business AND feel relaxed and ready to return to work after my time away. How did you answer the above question, my fellow wellness entrepreneur? If you answered false, you certainly aren’t alone, but there’s no need...
How to Stay Connected With Your Yoga Students
Since the start of the pandemic, we have all had plenty of practice in “pivoting” and if you’re a yoga teacher or yoga studio owner, there’s a good chance you have had to pivot your own strategy by moving your yoga classes online. Whether you are selling pre-recorded,...
A Blog is the Hub of Your Yoga Website
As you are growing your yoga business - whether as an independent yoga teacher or yoga studio owner - hopefully, you have already built a website. If not, check out this article with our suggestions on the minimum features your website should have. One of the...
How to Create an In-Person Feel in Online Classes
Moving your classes to an online format can be a steep learning curve, even for the most seasoned of teachers. There are technical considerations for moving your classes or services online such as picking the best equipment and software for your purposes but there’s...
Benefits of Offering Class Packs & Memberships
Building your yoga or fitness business is a journey. It takes time to define and clarify your goals, develop your business plan, and of course, cultivate and nurture your own students or clients. Just as growing your own business is a journey, your students and...