How many truly valuable yoga workshops have you attended? What made them so good? If you have ever attended a workshop that was not so inspiring, perhaps you noticed what was lacking from the experience. As you consider all of this, you will know that putting together a workshop that really, truly hits the mark with the participants is not as easy as one might think.
‘If you build it they will come’ is how the saying goes, and possibly this is true. But there are no promises that if you build it, they will enjoy it (or spread the word about it). But we have some guidance to help! If creating a great workshop is one of your aims in your own yoga business, we’ve pulled together some tips in this blog post on how to make that happen.
Choosing Your Best Topic
Whatever the topic of your workshop, it should be your area of expertise. Sharing the knowledge that you are passionate about, and well versed in, is crucial to the depth and value of your workshop. This is where having a niche might be useful (and to learn more about developing a niche, check out our article here).
If you prefer not to work within a niche, then lean on the part of your yoga business you are strongest in. This might be yoga philosophy, arm balances, inversions, or any number of areas within your practice and your teaching that you excel at, and that you know a whole lot about.
Your knowledge and passion will shine through when you choose a topic that means something to you, and if you have a personal story about why it is so important this can be a great introduction, helping to connect your participants to you and to the subject through sharing experiences.
Solve the Problem for Your Clients
The next step to work through is figuring out what your community wants or needs in a workshop – what would they like to learn more about, or is there something in their lives you can help them with? Solving a problem that your clients have (even if they don’t realize yet that they need it solved) is the second most important step in a successful workshop.
For example – do you have clients that really want to build and advance their asana practice? Maybe consider an arm balance workshop. Do you have clients struggling with stress? Maybe an introduction to meditation would be a good idea. But if you have clients that are interested in chair yoga, chances are they aren’t coming to your handstand workshop. However, that is not to say you can’t reach new clients who might want this!
Keep it Engaging
A great workshop needs to hit the mark in a few different ways – it needs to be valuable to the attendees, in terms of content, and it also needs to be interesting, in terms of delivery.
The layout of your workshop should suit attention spans – if it is more than 90 minutes, include a break. If it is a full-day workshop, how will you keep the attendees engaged? Breaking up the content, including movement practices, making time for a snack/lunch break and instructing group work are all ways to vary the learning environment and improve engagement. Take these considerations into account during your planning stage.
Also, think about your value-add. The best workshops are the ones that give the participants a takeaway that they can’t wait to apply immediately. Being able to leave your workshop with a skill that they understand and can use right away makes the workshop so much more valuable than a skill that they still need to develop on their own. Giving insight or knowledge that can be applied right away makes your workshop all the more worthwhile and will get you great reviews.
Preparing a Good Marketing Strategy
Harking back to ‘if you build it, they will come’, remember that if no one knows about your offering, or if they don’t have a good lead-in time to sign up for it, they won’t come. That’s a certainty!
Be sure to build a timeline around your marketing, taking into account the cost of the workshop and how affordable it is to your clients. As a rule of thumb, the more expensive the offering, the more of a lead-in time you should give when advertising it so your participants have time to budget for it. For example, if your offering costs more than $200, the average participant is going to want to think about that investment and budget for it.
Also consider how your business could continue to benefit from the workshop – ensure you are collecting contact information of each attendee, adding them to your email marketing list and perhaps offering new clients a discount on your other services. This will help you make the most of the marketing you have created, and the interest that your workshop generates as well as bringing any new clients right into your community.
Create a Recurring Income
Once you have prepared, launched and succeeded with your workshop, you now have an opportunity to take it forward in a few ways:
- Ask for feedback – crucial to your growth and perfecting what you offer is to ask for feedback on your client’s experience. Check out our blog post on how to collect testimonials and feedback here.
- Market it – to studios, or to run it independently. Once you have a great yoga workshop to offer, take it around to local studios as a workshop that you can teach for them. This is a great way to connect with studios, and studio owners and managers often appreciate having a ready-to-go offering to put in front of their clients, especially if you already have some marketing prepared.
- Reuse the content – could you pull a small amount of content from it to create a lead magnet that would drive potential clients to your site? Once you have put the effort into creating content, there are so many ways you can repurpose it in your marketing and in your business. Learn more about lead magnets here.
- Record it – could your workshop become an online course or an on-demand video on your website? This is another really good way to keep the income recurring on it. We recently teamed up with Mastering the Business of Yoga’s Amanda Kingsmith to design a mini-course on creating on-demand videos. Don’t miss that, here.
- Use your publish/unpublish feature on the OfferingTree pages. If you are already an Offering tree user, then you know how easy it is to take pages on and off your website, literally at the click of a button. And that feature is so useful when you have a workshop that you might only run periodically throughout the year. You can publish the page whenever you want to, or you can keep the page ‘unlisted’ which means it can only be seen by anyone with the link, and not on your main website (which also works for lead magnets!)
OfferingTree is the perfect platform to house your yoga business online. With scheduling, payments, Zoom integration, unlimited pages, email marketing and so much more built into our standard packages (with no hidden fees) we really do work behind the scenes to take care of the tech and systems for you. Check out our brand new website here for more information, or to book a virtual tour of your new website today.