Once you’ve established yourself as a fitness or wellness business owner, you might think about how to expand your services while deepening connections with your most loyal and dedicated students. If you’re currently in the business of recurring offerings such as weekly drop-in classes or regular private appointments and have found success in building a steady student base, it might be time to consider creating and leading a special workshop or retreat.

Offering workshops or retreats outside of your normal schedule can benefit your business in several ways. These opportunities give your current students a chance to further explore their practice with you while showing that you value your student’s growth and education. Workshops and retreats are also a great way to cultivate new students or clients, which can often be the entry point for that student to continue signing up for your regular classes. Now that you’re convinced that developing a workshop or retreat is your next step, consider these steps and questions before launching your workshop or retreat:

1. Decide on the topic for workshop or retreat

This is a big question but obviously an important one. If you’ve been working in wellness or fitness for a while, reflect on your expertise and specialty. You can also find inspiration by listening to frequently asked questions from your clients or students, then develop a workshop around the themes you are hearing. Surveys are also an amazing tool for gaining insight and ideas from your students. Many of your best ideas will likely come from the folks who are already practicing with you so don’t be afraid to ask them for feedback.

2. Think about event logistics

Once you’ve decided upon your workshop, training, or retreat theme, you’ll want to do research as to where and when you’ll host the event. Start by asking the studio or fitness center you teach at if that’s available to you. If this isn’t an option, consider community spaces such as the park, places of worship, or community centers. Even if you don’t teach regularly at a studio, many might offer rentals. If you end up paying for space, make sure to keep this expense in mind as you’re deciding on tuition and fees for your event. Also, factor in any props or equipment you will need and whether you’ll need to supply these items yourself. If you need to purchase anything, again, make sure to include this in your expenses so you can come up with a fair price for your event. 

3. Handling registration and payments

Now that you’ve decided on the what, where, and how of your workshop, retreat, or training, you’ll want an easy way to collect registrations and payment upfront. We recommend looking into your website provider and seeing if they offer a plug-in or integration for a registration system. You can also use a third-party ticketing site such as Eventbrite but it’s important to look at the fee structures for these sites as they can be quite substantial. Ideally, if you can, try to integrate your registration system right into your website. That way you are bringing traffic directly to your website which gives your visitors an opportunity to learn more about your services and expertise. 

4. Ask for help when you need it

With any new venture, it’s important to remember that you won’t always have all of the answers. Ask for help when you need it. Surround yourself with a supportive network. Reach out to a mentor or accountability buddy. Also, don’t be afraid to make mistakes. They’re often the best way we’ll learn! 

OfferingTree is here to help, too! If you feel stumped on how to market or manage the administration of your business, look no further than OfferingTree. We offer a simplified approach to your professional practice. See how it works at OfferingTree.com or send us an email to hello@offeringtree.com.

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