How Evolve Power Yoga Doubled Revenue and Runs Remotely on OfferingTree

Highlights

Problem

• Previous platform couldn’t handle payroll calculations for a growing team of instructors
• Manual administrative work (tracking hours, tallying classes, sending individual communications) was unsustainable
• Mindbody was too expensive for a studio just finding its footing
• No all-in-one solution: scheduling, website, and automations were scattered across separate tools

Solution

OfferingTree’s Studio Max Plan

Results

• Studio revenue more than doubled since switching to OfferingTree
• Saved at least five hours a week through automation and built-in payroll reporting
• Jenny moved to a different city and still runs the studio remotely, using OfferingTree to monitor performance and stay connected to her team
• Plans to open a second location are already in motion, using the same OfferingTree setup, just duplicated

Overview

Jenny Finneran didn’t plan to own a yoga studio. When the previous owner of a small vinyasa studio in Ocala, Florida, needed someone to take it over, Jenny said yes. More on instinct than ambition. The space fit about twelve people and was tucked behind a juice bar. She paid rent, set up her LLC for Evolve Power Yoga, and got to work.

That was January 2022. By mid-2023, she’d outgrown the space, rebuilt the teaching team from scratch, and relocated Evolve Power Yoga to a new location. Today the studio runs four or more classes every day, employs nine instructors, and serves over 150 active clients each month. Jenny has moved to a different city. And she’s planning a second location.

OfferingTree has been part of the infrastructure since just before the move.

The challenge

Outgrowing a basic scheduling tool with no payroll or automation

When Jenny took over the studio, she inherited its software, which was a basic scheduling tool that worked well enough when it was small but fell apart as the team grew.

“I had to individually calculate everything for payroll. That’s just too much time — especially when you have nine people, the amount of classes per week, it’s a lot to calculate.”

She looked at Mindbody, the platform most studios in her network used. But the price wasn’t justifiable for a studio that was still finding its footing.

“Ocala is a small town. Mindbody was so expensive. I was like, we’re just starting out and I’m not paying over a hundred and something a month. That just was not justifiable for us.”

Cost aside, the real problem was that scheduling tools only did scheduling. Jenny needed a website, automated communications, and instructor management all working together. And she didn’t want to spend her time stitching separate platforms together.

The solution

One yoga studio platform for scheduling, payroll, and growth

Jenny found OfferingTree through Yoga Alliance and reached out to learn more. After a conversation with the team and a trial period, she made the switch right as the studio was relocating — a deliberate reset across both technology and physical space.

What stood out wasn’t one feature. It was that everything worked together: scheduling, a built-in website, instructor payroll reporting, and automations, all under one login. And the price made sense for where the business actually was.

For the cost of what you’re getting, it’s a no brainer. Some of the other platforms are just scheduling systems, and that’s it. To have it all in one place, and then have that community throughout that is helping you along the way, that’s different.

Jenny is talking about the OfferingTree Community Co-Op, a private community for studio owners, which includes bi-weekly coaching calls and peer support. 

The switch went faster than Jenny expected. Clients adapted quickly, and Jenny’s team found the staff portal easy to navigate — especially part-time instructors and guest teachers who just needed to check people in and get paid.

The staff portal is pretty much: schedule, class, point of sale. Three little areas. Keep it simple. That’s really helpful when you have multiple people coming in and out.

The results

A studio that runs without the owner in it

Two years ago, Jenny moved away from Ocala. Most studio owners couldn’t make that work. For Jenny, the decision was possible specifically because OfferingTree gave her visibility into the business without requiring her physical presence.

She can check which classes are performing, see how many members have churned, review instructor hours, and make decisions based on real data all without being in the room.

“If you have a good staff and a good space, it really can’t go wrong if you’re watching and taking care of the business. And that’s where it really started changing — when I stepped back and did the business work instead of teaching all the classes.”

OfferingTree’s reporting and automations are what made stepping back possible. When a membership is canceled, an automated email goes out. When a class consistently draws three people, she can see that in the numbers and make a call.

That’s where the automation has really helped me, being able to check the numbers and all these things. Which class is doing the best? What do I owe staff? I can see all of that.

Hours back every week

Payroll alone used to eat up significant time. Now it’s a report. Jenny estimates OfferingTree saves her at least five hours a week. That is roughly a full workday reclaimed every week.

“I think of somebody I know who still tallies payroll manually and I was like, wait, what? They still do that? I just don’t even understand. I remember my old system — that’s what I had to do. It was so taxing.”

Doubling the business

Since switching to OfferingTree, Evolve Power Yoga has more than doubled its revenue. Classes run daily. Membership is steady, and the studio has grown from a twelve-person room to a full schedule with nine instructors.

When Jenny decided to open a second location, her first thought was that the software side would be simple.

I know it’s going to be easy because of OfferingTree. I’m just going to duplicate it. I know the system. I’m just going to have another manager to help keep the space oriented.

A support team that knows her name

After years on other platforms, Jenny knows what impersonal support looks like. OfferingTree has been the opposite: real people, quick turnaround, and follow-through on feature requests. 

It’s nice to know that people know who I am, they check in on me, and they’re curious. It’s still that small business mind of: whoever is our client, we do care about them. That is what the yoga business is about in general.

When she raised an issue about navigation in the client portal, it got fixed. A button appeared. Problem solved.

“Since then, no issues. I don’t have anyone asking me how to do this. And the fact that people know to go to the website and check the schedule without ever having a problem — I think that’s amazing.”

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