Before You Boost:
Building the Marketing Strategy That Makes Paid Ads Work
with Brittany Woitas of Kōvly Studio
Most studio owners and wellness professionals don’t have a dedicated marketing team. You’re wearing every hat, and when growth feels slow, the instinct is to boost a post or run some ads and see what happens. The problem isn’t the ads — it’s that without a clear strategy behind them, you’re spending money before you’ve built the foundation that makes any of it work.
In this session, Brittany Woitas of Kōvly Studio walks you through how to build a marketing strategy that actually supports your business goals — so that when you do invest in paid ads, you’re not guessing.
You’ll come away knowing how to identify and speak to your ideal client, how to define what makes your studio different, and how to choose the right channels and messages before you spend a dollar on promotion.
In this session, you’ll learn:
- Why didn’t our Facebook ads get results?
- How much should a small studio spend on paid ads?
- How do we know who to target?
- Where do we start with a limited budget?
- How do we know if our marketing is working?
About Our Host
Brittany Woitas is the founder of Kōvly Studio, a boutique brand and marketing agency built exclusively for wellness brands. With 10+ years of agency experience and an MBA in Integrated Marketing Communications, Brittany and her team work with med spas, yoga studios, and luxury wellness practices to build brands that attract their ideal clients and execute marketing that directly supports business goals.
