Selling videos of your online content is a smart way to make a passive income. If you have been working online and recording your offerings, you can upload those videos to your online store and sell it as an online class or series. Why leave your online recordings to gather dust in some corner of the cloud?
Or, you can record fresh online content to sell which means you can focus on a topic, and create a specific series or course to bundle classes together.
Selling your videos online can also be a great way to market your business.
However, adding your content to an online world that feels so populated with other, similar content is a daunting prospect. There are some really important things to consider when you take steps to sell your videos online, so let’s take a look at how to do it effectively.
Choosing Your Video Content
When you start to choose the content you would like to sell online, try to place it within a broader marketing strategy so that anything you share drives toward that goal. Pre-planning your marketing will enable you to tie together what you are posting with some promotion around it. Setting time aside each week, or a block of time each month, is so helpful in seeing the bigger picture of what you are working toward and the engagement it is getting.
The internet is awash with online content in the wellness profession, from online meditations (and free apps) to online fitness workouts and even spirituality sessions. So it can feel overwhelming to try to visualize adding your business content to the mix. But what you offer is unique to you, and unique to your audience.
Here are some ways to find success:
Develop your niche.
If you already have a niche – congrats! If you want to learn more about what that means, read this article on how to find your niche. In short, a niche is going to narrow down your audience and enable you to showcase your expertise within that specialism. So rather than your online video being a drop in the ocean of your profession, it becomes a drop in the tea cup of your specialism!
Use Your Best Material
Whether you have existing content to repurpose, or you are creating new content, you want to make sure it is the best quality that you can offer for your students.
For most of us, creating movie-quality videos is inaccessible, unrealistic and way outside of our budget. However there are plenty of little adjustments, tricks and tips to know that can really improve the quality of videos.
- Audio & Microphones. Audio is a really important factor – while your viewer might not always need to watch you, they will need to hear you, so if you can invest in anything, make it a good microphone. We created an article on microphones that can help you figure out which one you need. If a new mic is outside of your budget, you can always record your voice over video, which can really improve quality. It’s a little more time consuming but easy to do at a low cost, with some software to choose from such as Loom or Movavi.
- Make sure the video quality is good. This seems obvious, but there are a few little tricks you can use to improve the quality of your videos without blowing the budget. Check out our lighting tips for your online videos if you want to learn more. Video quality can be a little under-par when using video conferencing software, and there are many reasons for this (internet connection, available bandwidth, the amount of movement you do, how many people are inside the meeting with you when you record) but you can get around the Zoom issues by filming separately with a device or camera. This will create great quality videos that can be repurposed easily.
Yes, it’s a little more tricky and time-consuming to set up, but what you are left with is a solid, quality recording that you can reuse easily.
Prepping the Video For Upload
Once you have your chosen video, you need to do a couple of things to get it ready for public viewing:
- Trim the video down. If you teach a live online class, trim the beginning and end of the class to remove any chat with your participants as you get set up/close down. A good habit to form when recording live classes is to hit record right as you are ready to begin, and stop recording as soon as the session is over, so that any discussion with live participants (that might show their video) is removed. This adds to the professional look and feel of the video, as well as retaining privacy for your clients.
- Choose or create cover artwork. You can also choose a thumbnail from the video to be your cover screen, or design a piece of artwork as a cover. When your videos are listed in your online store, if they all have a piece of artwork that is similar (font, test size, image) it can really improve the aesthetic of your store front.
- Compress It’s good practice to compress videos so they are using up as little space on your server as possible. Handbrake is a great free resource for this (which also lets you choose a thumbnail from the video).
- Create a description of the class that details what the client can expect to gain from it, and what they need to take part. Keep it short, and succinct. Attention spans are shorter these days so long content often is skirted over in favour of the relevant information!
Setting a Price
The internet is full of free videos for people to peruse and make use of and sure it’s tempting to put at least some of your offerings online for free. But before you do, hold on one second and consider this – when we pay for content, we invest in it (literally and figuratively) and so we are more likely to value it, partake in it, and engage with it. This is why you should be charging for your content.
In terms of what to charge, our good friend Shannon Crow put out a great podcast episode on what to charge for Yoga Teachers (but it applies to everyone selling their online content).
Definitely do your research to see what other similar businesses are charging in your area however assess your own time, investment, skill-set and overall value when you price your class. If you are putting the same amount of effort into your online offerings as your in-person offerings, then you should charge the same amount for both.
Bear in mind also that hitting a very low price point can devalue your offerings. And starting with a low price can make it difficult to increase to a more realistic price later on.
Uploading Your Videos
If you are an OfferingTree user, this process is simple – just locate the file on your drive and upload – voila!
During this process, think about the way you want this content to be available – can clients download it, do you want them to? Or is it a ‘rental’ that is available to them for a limited period of time? Have some synchronicity across those settings in your website, so all videos that you sell have the same parameters, and your clients understand what to expect in a simplified way.
Marketing Your Videos to Sell them
As we touched on earlier, your business’s marketing strategy benefits from regular review, focus and direction. When you make your videos available for purchase or rent, be sure to add some promotion around them via email, social media, or however you reach your clients.
When you are first branching out into online content, using lead magnets to find new clients can be a good way to build up interest in your business. A lead magnet is a way to create and offer something for free (a PDF, a discount code or perhaps even an online video) in exchange for email addresses and contact info. By creating a lead magnet within your niche, you can build up a contact list of potential clients and learn how to nurture their interest in your business.
Finally, if you have collated some online content and feel like you want to really harness the interest of your clients, you can create a membership where all that content lives. This way, clients can access it whenever they want for a set monthly price, and you get a steady income stream into the business.
Who are we?
OfferingTree is an all-in-one business platform designed to create peace of mind for wellness entrepreneurs who are feeling frustrated or stuck with how to move their business online. Our websites include memberships, an online store, Zoom integration, online scheduling and payments and so much more. Contact us at [email protected] to schedule a no-commitment tour of our site and learn how we can help you boost your wellness business.