As a wellness entrepreneur, you’re working as a shop of one, which means wearing many hats in marketing, accounting, technology, and let’s not forget providing wellness services! You’re busy so how do you keep up with current digital marketing trends when the technology and platforms change faster than you can say ‘Namaste’?
Does this sound familiar to you? Check out this quick guide to help cut through the noise and get clear on what you want digital marketing to do for your growing wellness business:
Consider your current business strategy and goals
First, let’s remember that digital marketing is a broad term that includes any form of marketing that utilizes the internet and digital communications. So, start by looking at your overall business strategy and goals – then consider what pieces could be complemented by digital marketing tactics such as email marketing, social media, and SEO to name a few. You don’t need to overload yourself. Pick a few platforms and technology, then focus on doing those well.
For example, if you would like to build engagement among your existing students, then you focus your time on building an online community forum such as Facebook Groups. Or, if you would like to increase your chances of being found through organic searches, then you will want to spend time understanding SEO and how to make sure your website is optimized, and maybe exploring tools like Google AdWords. Remember, your digital marketing plan will change as your business grows so this should become a regular part of your planning.
Bookmark some digital marketing resources
A simple Google search of “digital marketing trends” will yield millions of results so you will have no problem finding digital marketing resources. Start to get familiar with a few of these resources. There are plenty of blogs, email newsletters, and podcasts from digital marketing experts to add to your bookmarks or favorites. We especially like our friends Amanda McKinney, BizYogi, and Christine Hansen who all specialize in digital marketing for wellness professionals.
We also recommend checking out any resources from vendors you currently use to manage your website, blog, or email marketing. You’ve already invested in their products and services, so take full advantage of their knowledge base and training resources.
Make time to practice what you learn
Now that you know what digital marketing tactics you want to use and resources to help you get there, add time to your calendar to practice or study! If you learn anything that might make sense for your business, then make sure to also practice and use it.
For example, if you’re using Instagram and want to start using publishing Stories, don’t be afraid to just start practicing! Or, if you’re working on your SEO strategy, pick some targeted keywords and start writing new blog posts. Consider this your study time. Continuing education is important in building a successful business and the best way to retain the information is to apply it practically.
Stay curious and ask questions
Continue your education through professional workshops (online or in-person), webinars, or other training events. During the pandemic, it became easier than ever to attend workshops when previously cost and travel could have been prohibitive. Take advantage of more flexible online training opportunities!
Tapping into your own social and professional networks is another easy and effective way to stay current. You may also discover that you’re not alone in the challenge of keeping up with the rapid changes in digital marketing and sometimes just knowing you’re in good company can be a relief!
Like anything that you do, a mindful and intentional approach in your digital marketing education and efforts can be a great benefit to your focus, productivity, and time management. Ultimately, a mindful approach will help you take back some of your time. And you can dedicate more of your time on doing what you love most – delivering quality wellness services.
At OfferingTree, we know it can be a challenge to keep up with the evolving world of technology. With our wellness and yoga software, it’s easier than ever to teach online classes, sell memberships, host workshops, and more. Join us for an upcoming demo and see how our platform can help your business grow.