When you’re a new yoga teacher, you might wonder if you really need a website. Maybe you’re under the assumption that you need to make a certain level of income or reach a specific milestone before you launch a website.
But, the truth is, even if you don’t think you’re quite “there” yet, a website is one of the first tools you should consider in your marketing efforts. Think about all of the questions you receive from your students, clients, and even friends who are curious about what you’re offering. You might be surprised by the time it will save you to have a website to direct them to.
As you begin to plan and build your first yoga website here are five steps to help you build a beautiful yoga website that will grow your business.
1. Define your goal
Like any new project, it’s always wise to have a goal in mind. This objective will guide your decisions and help keep your website’s purpose clear. Ask yourself what you want to achieve: Do you want a platform to share your knowledge and passion? Do you want people to book in-person sessions with you? Would you like to gradually increase your online presence and following?
These are all good questions to ponder as you define the goal of your website. Also, creating a website is a great exercise to help you reflect on your vision and mission.
2. Find websites that you love
Find websites other yoga websites and use these as a benchmark for your own. Ask yourself why you love these websites and what inspires you about them. Consider the look, feel, and user experiences of the websites that you find in your research. Looking for inspiration (without copying) from your favorite sites can be a useful way to plan your own unique and beautiful yoga website.
3. Keep your website clean and simple
Especially in today’s online culture, our attention spans are shorter than ever so it’s wise to keep your website clean, simple, and easy to navigate. When considering what to include in your biography or what’s usually an ‘About Me’ section, tell visitors why you love to offer yoga classes, personal training, coaching sessions, or whatever you’re passionate about! Don’t overthink it and keep in mind the audience you’re trying to reach.
4. Use high-quality, authentic images
A good picture says a thousand words but that doesn’t mean you have to spend a thousand dollars on new headshots or photos. Recruit a friend, your partner, or anyone else that supports you, and ask if they could help you take some new photos for your website.
Make sure your photos showcase your true, authentic self. For example, if you are someone who loves hanging out in a handstand, then, by all means, take a picture of your handstand. But, if you’re not, then don’t! Your photos should be an invitation for potential students to get to know who you are.
5. Build your website with SEO in mind
Even if tech isn’t exactly your forte, there are non-technical steps you can take to improve your website’s visibility. Include a blog on your website and write relevant, consistent content that will help rank you higher in the search engine results. Sharing your link on other websites including your social media pages will also help the ranking of your site. Take a look at our blog post with more tips on how to level up your SEO game.
We’ve heard from OfferingTree users who admit they were initially hesitant to build a website but now that they see how easy it is, they’re having fun with all of the possibilities!
This brings us to our final, bonus tip for building your first website: Have fun! If you have fun and remember why you teach yoga, then it’ll show on your website. We’d love to help you get started with building your first yoga website that will grow your business. Join us for a risk-free, no-pressure live demo.