How Banyan Soul Yoga Launched a Multi-Location Studio with OfferingTree

Highlights

Problem

• No existing platform to build from — needed an all-in-one solution from day one
• Mindbody was too expensive and too feature-heavy for a new, independent studio
• Competing platforms like Wellness Living and Walla lacked the breadth she needed
• No time or technical background to piece together separate tools for scheduling, marketing, and payments

Solution

OfferingTree’s Studio Max Plan

Results

• A fully built website and booking platform launched in time for opening day
• Went from personally funding the business ~$5,000 per month to breaking even, with cash flow starting to build
• Now running 6–8 classes a day across two locations with 22 instructors
• Third location in planning, with new virtual offerings and a social club concept rolling out soon
• Replaced a paid business coach with OfferingTree’s free coaching calls (and hasn’t felt the need to go back)

Overview

Holly LeBon is the founder of Banyan Soul Yoga, a community-driven yoga and wellness studio with two locations in Martin County, Florida, just north of West Palm Beach. hat started as one practitioner’s leap into studio ownership has grown into a multi-studio operation offering everything from yin and restorative to hot vinyasa, barre, and kundalini, with a third location focused on functional training already in the works.

Holly has been practicing yoga for 20 years. She spent the first seven as a student, then trained as an instructor, taught for nearly a decade, and finally opened her first studio in November 2023. She works full time outside the studio, which means every hour she spends running Banyan Soul has to count.

  I have an entrepreneurial spirit,” she says. “I always wanted to open my own business. And yoga studio is just where my passion was.

Today, Holly manages 22 instructors across two locations, runs 6–8 classes a day, and is preparing to open a third space while launching virtual classes and a new in-studio social club. She does all of it with OfferingTree as her operational backbone, and she’s been using it since before she unlocked the front door for the first time.

The challenge

Finding yoga studio software that does it all

Holly always had her eye on commercial real estate. She’d walk past empty storefronts and think about what she could do with them. When she finally locked in on yoga, she started looking for the right space. It took a while. She’d find somewhere and call her husband, and he’d pass. Then she found a space that was bigger and pricier than she’d planned for.

“I was fully expecting it to not work out, and lo and behold, I got approved for the lease.”

That was mid-September. She opened in November. She had about six weeks.

During those six weeks, she needed to build a website, set up class scheduling, find a way to accept payments, and get students in the door, all while holding down her full-time job. The pressure to start generating revenue was real from day one.

She knew she didn’t want Mindbody.

“I was against Mindbody because I just feel like it’s really expensive and it’s kind of clunky“

She looked at Wellness Living, Walla, and a handful of others, but none of them had everything she needed in one place.

Price mattered. Simplicity mattered. But more than anything, she needed something that could do it all without requiring her to stitch together separate tools for her website, her booking system, her marketing, and her payment processing.

  I love that it had everything included — the website, the booking platform, the marketing,” she says. “I loved that it was all in one and I didn’t have to go out and look for all these different pieces to pull it all together.

The solution

One yoga studio platform from website to payments

Holly found OfferingTree through online research. She kept running into it: through affiliates, through short demos, through people talking about it in wellness communities online. She signed up, did a demo, and got started. Holly chose the Studio Max plan, which includes everything she needed to run and grow her studio.

  It was easy to use, super user friendly. I’m not like a tech genius by any stretch of imagination, but it wasn’t hard to get over the learning curve and figure it all out.

When she hit a snag, support was quick. She’d send a ticket and get a response almost immediately, sometimes with a link, sometimes with a scheduled call to walk her through the issue in real time.

But Holly discovered something she hadn’t expected: a genuine community of studio owners going through the same things she was. She started attending OfferingTree’s studio coaching calls, where she could ask questions, hear what was working for other owners, and get a read on decisions she was trying to make.

“I was getting on the OfferingTree coaching calls for free, and Michael was saying the same things that my very expensive business coach was saying”

She eventually stopped paying for the outside coach. She hasn’t felt the need to go back.

I feel like I’m not alone in the world, OfferingTree has really built a community feel to it as well.

The coaching calls became a place Holly could bring real, specific questions: how to handle a difficult client situation, how to structure pricing, what to say when students ask for free classes, whether a particular business idea was worth pursuing.

The results

From break-even to multi-studio growth

Holly opened Banyan Soul Yoga in November 2023 with OfferingTree powering the whole operation. Two years later, she has two locations, 22 instructors, and a schedule running 6–8 classes a day.

The financial progress has been real. For a long time, Holly was personally subsidizing the studio, putting in roughly $5,000 a month to keep it afloat. About six months before this conversation, that changed.

“Now I am breaking even and there’s a little bit of cashflow.”

For a seasonally driven Florida studio that slows down every summer, getting to that point represents a meaningful shift.

She opened her second location in September 2025, taking over an existing studio whose owner wanted to sell. She ran both locations under one OfferingTree account, which even caught the attention of the OfferingTree team.

  When I opened my second studio, Eddie [the OfferingTree CEO] got on a call and was like, ‘You have to tell me how this is going to work for you’ — he was genuinely interested to see how it would work with the two locations under one.

On the horizon: a third location focused on functional training and TRX yoga, virtual classes with Zoom integration, and a new social club model that will activate the studio’s empty midday hours with a coffee cart, open workspace, book clubs, and community events.

“It’s going to be like a really kind of Zen place for people to go and just hang out”

Holly is building something: a business, a community, a space where people walk in nervous and leave feeling like they belong.

“I’m really happy with what I’ve got,” she tells them. 

And when they compliment her website, she makes a point of saying where it came from.

  They’re like, ‘Yeah, we looked at your website, it’s really great.’ And I’m like, yeah, that’s OfferingTree. I’m not leaving that.

For Holly, the value isn’t just in what the software does. It’s in what it doesn’t make her do. She’s not logging into four different platforms. She’s not paying a developer to update her site. She’s not stuck on hold with enterprise support trying to get a basic question answered. She’s building something — a business, a community, a space where people walk in nervous and leave feeling like they belong.

  The feedback that I get from the students and the teachers — the thank yous, the ‘I love this place, I love this studio, I love your teachers’ — that to me is what it’s about.

OfferingTree doesn’t generate those moments. Holly and her team do. But having a platform that gets out of the way and just works means she has more time and energy to make them happen. Want to see if OfferingTree is right for your studio? Schedule a demo today to talk about how we might be a good fit.