How to Get Started with Facebook and Instagram Ads
with Megan Upperman
Have you been wanting to give Facebook and IG ads a shot but find it too complicated and overwhelming?
Good news! You’re not alone and we have just the solution you need.
Megan Upperman, CEO of SCRATCH Consulting for Growth and Meta Ads Wizard, will walk us through the steps to set up ads on Meta that actually work!
What You’ll Learn
Megan gives a hands-on demonstration for each of these items and include best practices that you can refer back to later. All of her best practice guidance is based on a decade of experience helping hundreds of businesses of all sizes use ads like these to scale. After this webinar you’ll be able to start running ads on Facebook & Instagram (all by yourself!) to grow your business faster.
The content Megan shares will give you a concrete understanding of:
- What you’ll need before you get started with ads
- What makes a great ad (design, copy and landing page best practices)
- How to set up your ad account and your first campaign (including audience ideas)
- How to measure your performance to know if your campaign working for your bottom line
About Your Teacher
Megan is the founder and CEO of SCRATCH Consulting for Growth – a small business marketing agency built for small business budgets. After a decade of leading teams at marketing agencies and venture capital-backed startups, she wanted to pursue work that made more of an impact on the lives of people around her.
Now, she uses her powers for the good of her community through SCRATCH. Instead of watching corporate leaders get big bonus checks when she does a great job, now she watches kids in her neighborhood get new bikes, people in her neighborhood get new jobs, and local businesses thrive.
👉 Interested in working with SCRATCH?
They’ve modeled their pricing to ensure the bar to high-quality, competitive digital marketing services is as low as possible for entrepreneurs, organizers, and nonprofits who are systemically excluded or underrepresented in the marketplace.
- 5% discount on all services to BIPOC-owned businesses
- Additional 5% discount to businesses owned by womxn, people with disabilities, and LGBTQ+ business owners
Connect:
- IG: @scratchconsulting
- Website: https://scratchforgrowth.com/
