Have you decided to take the leap into becoming a professional Reiki practitioner? Even if you only plan to pursue Reiki as a side hustle, it’s important to have a plan to start marketing your business. In this article, we’ll cover some of the key steps and activities in order to begin marketing your reiki business on a strong note. Let’s dig in!
It all starts with market research and creating a business plan
Whether you’re looking to make a few extra bucks from your passion or want to make a career change into a full-time reiki practitioner, market research should be your first step so that you can make more informed decisions about your services, pricing, and how you’ll reach your potential clients.
Market research will also be the stepping stone to creating a great business plan – this is a comprehensive plan that helps you clarify every aspect of your business. While it is tempting to dive into your reiki business and figure it out as you go, doing the research and creating a business plan will give you a solid foundation from which to grow your business.
Build a website
Whether you are providing in-person reiki services or distance reiki, building your online presence will be an important part of marketing your business. And, a website is an absolute must in your marketing toolkit!
A website is essentially the digital storefront for your business (even if you have a physical location). Having a website helps new clients find you, learn about your services, and schedule an appointment with you. A website can also act as your hub for education – for example, writing a blog about Reiki can be an excellent way to showcase your expertise while engaging website visitors (i.e. potential clients). If selling video content is applicable for your business, then guess what? That’s right – your website will be the perfect home for an online store.
If all of this sounds overwhelming, remember that your website will evolve over time so if you’re new to all of this, then take a look at the four things we recommend including on your website as a starting point. Or, if you’re not yet convinced that building a website is worth your time, check out our blog post here that discusses why you need a website.
We also recommend checking out some websites that were created by OfferingTree users – take a look and get inspired!
Increase website traffic with social media and email
Once your website goes live and is ready to start accepting visitors, you’ll need some vehicles to get them there.
Let’s start with social media. Love it or hate it, social media should have some spot in your marketing strategy. If used strategically, social media can help you get discovered and encourage visitors to see what else you offer – which they’ll find on your website!
Depending on your findings through market research and the potential clients you want to reach, your social media plan might involve heavy engagement on any one or more of today’s most popular social media platforms like TikTok, Instagram, and Snapchat, or perhaps you’ll focus your marketing and energy on one platform like Facebook and maximize on all the features like Groups, Live, and Stories.
If you’re really not sure where to start, take a look at our handy guide that will help you choose the best social media for your reiki business. It also includes some time-saving tips and advice on social media schedulers.
Setting up an email marketing plan is also an effective strategy for bringing new and returning visitors to your website. When thinking about your business’ email marketing strategy, consider your own behavior. Which emails capture your attention? Is the subject line compelling? Are the emails concise or long-form? Do they contain promotions and valuable information that you look forward to receiving? Using your own experiences and preferences with emails can be really helpful for crafting a strategy that makes sense for you.
When you begin your marketing, it is very likely that you will have a short email list that maybe consists of family, friends, and other close supporters of your business. Even if you start with five people on your email list, treat it as if you have 500 subscribers and be consistent with your email content. Being consistent is a key step in building a successful email list and marketing strategy. If you’re not sure where to begin, sending a monthly newsletter can be a great first step. Here are some tips for crafting and sending your first email newsletter.
Once you have your first couple of newsletters sent and under your belt, you can focus on growing your email list and refining your overall email strategy. As your business grows you’ll have more opportunities to get more sophisticated with your emails by segmenting your audience, tailor messages for new vs. current clients, extending special offers and promotions, and so on.
Choosing a software solution that’ll grow with you
When you’re starting your reiki business, the last thing you’ll want to do is spend a lot of time on figuring out logistics like how to build a website, create a booking system, or how to easily collect payments from clients. OfferingTree is an integrated system for wellness entrepreneurs to run their businesses all from one place. This seamless solution is designed to help you launch your reiki business and continue growing with you. Watch a demo with OfferingTree user, Carissa, and see how it works!