Running a studio means you're constantly figuring things out — new client strategies, pricing questions, platform features you haven't had time to explore. Most of the time that means Googling it alone or hoping someone in a Facebook group has been through the same thing.

The OT Co-op is the place for that. Fellow studio owners, the OT team, and business experts, all in one space. And it's now built directly into your OfferingTree dashboard — no separate login, no extra app.

Go to Your Profile > OT Cooperative in your admin account and you're in.

Ask questions, find on-demand resources like short videos and templates you can actually use, and connect with people who are working through the same things you are.

Come introduce yourself. We'd love to know what you're working on!

Registering for a class with guests just got a lot less confusing.

Previously, clients returning to add guests had no easy way to tell who was already signed up, which led to second-guessing, duplicate registrations, and a generally frustrating experience. Now, connected profiles that are already registered are clearly indicated right on the registration screen.

Whether someone is signing up for the first time or coming back to add more people, they can see at a glance who's in and who still needs to register.

One thing to note: adding guests across multiple registrations at the same time isn't supported yet, but it's on the roadmap.

Available on Pro, Pro Plus, Studio Grow, and Studio Max.

[Take a look at the Help Article or the Video]

Custom Post-Purchase Redirects for Packages, Memberships & Store Items 🔗

Custom post-purchase redirect pages were already available for events and appointments. Now they work for packages, memberships, and store items too.

After a client completes a purchase, you can send them anywhere you'd like — an onboarding page, a thank-you message, additional resources, a follow-up offer. If you don't set a custom redirect, clients see the default confirmation screen as usual.

Available on all plans.

[Take a look at the Help Article or the Video]

📍 Over time, locations have a way of multiplying — a typo here, a slight variation there, and suddenly you've got five versions of the same address cluttering your class list. The new Location Management page fixes that.

From one centralized view, you can see every saved location, merge duplicates down to a single clean record, and set a default that automatically applies to any new class you create.

A few things worth knowing:

• Merging is permanent. Once two locations are consolidated, it can't be undone.
• Setting a default location applies to new classes only. Existing classes won't be updated automatically.

[Read the help article or watch the video]

📊 Now you can see exactly how much revenue each client has generated — since day one, or within any time period you define.

This update lets you:

• View total lifetime value per client: directly from their detail page, no digging required.
• Run LTV and spend reports: to see who your top clients are and spot anyone whose spending has dropped off.
• Build smarter segments: using LTV or spend as conditions so that you can target your best clients or re-engage the ones going quiet.
• Trigger automations based on spend: for example, send a message automatically when a client hits a certain threshold.

[Watch the video]

💰 Pay rate overrides were already available for events and event series — now they work for appointments, too.

This update lets you:

• Set custom pay rates per appointment type: different offerings can pay out at different rates.
• Override defaults with precision: a staff member can earn their standard rate for private sessions and a higher rate for premium offerings. You also can now set “No Pay” options for certain appointments.

Available on all Studio plans that include staff management.

[Check out the help article or watch the video]

The Admin Dashboard navigation has been redesigned with a cleaner, more organized layout.

Key tools are now more accessible upfront, and a new search bar makes it easy to find any page or setting you're looking for, as well as search for clients.

A "Create New" button gives you a quick way to create new things without needing to navigate deep into other pages. Navigation is also streamlined into collapsible left-hand categories, keeping the workspace tidy without losing access to any features.

We highly recommend reviewing the video before the update so you know what will be changing!

[Watch the video]

Your Emails, All in One Place

We rebuilt the Email Messages page from the ground up. All your emails — automated, one-off, everything — now live in a single unified list with expanded stats, including click tracking.

If you were using the old Drip Emails, those have been automatically migrated into automations, with one bonus automation added to your quota. No action needed on your end.

We highly recommend reviewing the video before the update so you know what will be changing!

[Check out the help article or watch the video]

Build Pages Faster

A few quality-of-life upgrades to Custom Pages:

✅ Browsing and previewing sections is now way easier, so you spend less time hunting for the right layout.

✅ Navigation menus now support up to four levels deep (previously two), giving you more flexibility if your site has a lot to organize.

✅ We refreshed the look of public offerings, packages, and membership cards.

✅ AND, we added the option to hide which specific offerings are included in a package or membership, so your pages stay clean and focused.

[Watch the video]