Pricing with Confidence: What 300+ Studios Reveal About 2026
with Julian Barnes of The BFS Network
January brings a lot of noise about pricing. You’re hearing about membership drops, clients wanting more flexibility, and pressure to restructure your offers. But what’s actually happening across the boutique fitness industry?
Julian Barnes from The BFS Network brings hard data from 300+ studios to help you separate fact from fiction. Through comprehensive industry research, Julian reveals what’s really working in studio pricing, where shifts are actually occurring, and how to evaluate whether what you’re experiencing matches industry trends or reflects something specific to your market.
Whether you’re planning your 2026 pricing strategy or wondering if you need to make changes, this session gives you the clarity and confidence to make smart decisions for your business.
In this session, you’ll learn:
- What 300+ boutique studios actually show about membership stability and pricing trends in 2026
- How to evaluate if what you’re experiencing is an industry-wide shift or a local market factor
- When adjusting your pricing makes strategic sense vs. when to hold steady
- Pricing structures that maintain revenue stability across different studio models
- How to test pricing changes without disrupting your core business
- Which metrics to track in your own studio to make data-driven decisions
Walk away with a clear understanding of real industry pricing trends, a framework for evaluating your own pricing strategy, and confidence in your decisions for 2026.
Who Should Attend: Studio owners and wellness entrepreneurs planning their 2026 pricing strategy and looking for data-driven insights to guide their decisions.
About Our Host
Julian Barnes is the founder of The BFS Network, working with studio owners across North America to build profitable, sustainable businesses. Through The BFS Network’s comprehensive industry research and direct consultation with hundreds of studios, Julian provides unique insight into what’s actually working in boutique fitness pricing, operations, and growth strategy. His data-driven approach helps studio owners make confident business decisions based on real industry trends rather than assumptions or fear.
