Email Marketing for Wellness Businesses:

Build Connection, Grow Your Community

with Eszter Krisztián & Sinéad O’Connor

Email marketing delivers the highest ROI of any marketing channel, with wellness businesses seeing 80%+ rebooking rates when they use email strategically.

But if you’ve ever stared at a blank screen wondering what to write or worried about being too salesy, you’re not alone.

This session is for wellness professionals who know they should be emailing more but feel stuck on what to say, how often to send, or how to set up systems that actually work. We’re cutting through the overwhelm and showing you exactly how easy email can be when you use OfferingTree.

In this webinar Sinéad & Eszter from the OfferingTree team are taking you on a deep dive into great email structure. We’ll help you understand the components of a good email, how often to send emails without overwhelm (for you and your clients) and how to segment your email list so that your readers get value that is meaningful to them – and are less likely to unsubscribe.

We’re going to create an email from scratch, build a welcome series that runs on autopilot, set up a segment for lapsed clients, and activate a rebooking reminder automation. All in real time. No theory, no fluff, just practical strategies you can implement right away.

In this session, you’ll learn:

The essential liability protections every yoga studio, fitness center, and wellness practice needs

• • How to find your authentic voice so emails feel natural instead of forced
  • Finding a rhythm to your email strategy that feels authentic to your business, and your capacity
  • Simple segmentation strategies that make every email feel personal
  • The 4 automations every wellness business needs and how to build them
  • Common mistakes that hurt your open rates and exactly how to avoid them.

This webinar is perfect for anyone that wants to understand more about creating effective emails that connect with your community, without adding a lot of extra work to your plate. 

Email marketing can be a really effective communication and retention strategy in your business with the right strategy. Eszter and Sinéad are here to show you how. 

If you’ve been putting off building an email strategy because it feels overwhelming or time-consuming, this session is for you.

About Our Hosts

Sinéad O’Connor (she/her) leads webinar programming and the Studio Owner Community at OfferingTree, where she creates practical, education-led experiences to help wellness professionals grow sustainable businesses. With over 10 years of marketing experience in the wellness space, she brings a strategic yet practitioner-informed lens to her work. Sinéad is also a yoga teacher, former studio manager, and long-time OfferingTree user based in Calgary, Canada.

Eszter Krisztián is an expert in product marketing, and our own expert in using the OfferingTree software. As a former studio owner, Eszter knows the challenges of running a business firsthand – she’s been there! She’s navigated the long hours, the administrative chaos, and the stress of client management. Now, through Unbothered Wellness, she uses that experience to help other studio owners find clarity and control. She builds powerful yet simple systems, focusing on automating tedious tasks and creating landing pages that actually convert, so you can stop stressing and start growing your business with ease.