Beyond the Mat:
Building Lasting Community in Your Studio
with The Sales Arms
You don’t always need more new clients. Sometimes the biggest growth opportunity is already inside your studio.
In this session, we’re getting into the real work of retention, and what it takes to hold onto the clients you’ve already worked hard to win. We’ll get into how to notice when someone is starting to drift, how to nurture your community in ways that feel genuine , and how showing up authentically in your own business is one of the most powerful retention tools you have.
We’re joined by Stephanie Bradley and Alexandra Lyon of The Sales Arms for an honest, practical conversation about what actually drives member drop off, what builds long term loyalty, and how to design an experience people genuinely do not want to leave.
In this session, you’ll learn:
- How to spot early warning signs before someone slips away
- Why events and community touchpoints often do more for retention than discounts ever could
- How to use OfferingTree tools to track meaningful patterns, not just attendance
- What to look at if members tend to leave around the 6 or 8 month mark
If you have ever looked at your numbers and wondered why strong members quietly disappear, this conversation is for you.

About Our Hosts
Their team works directly inside their clients’ systems, managing lead follow up and supporting studios with lead management, retention, marketing execution, and real time communication. Their mission is simple: to be a consistent, reliable driver of revenue and membership growth for every studio they serve.




