The 5 Essential Pages Every Wellness Website Needs

And How to Make Them Convert

with Eszter Krisztián & Hannah McWhorter

Your website exists, but is it actually working for you? Most wellness business owners build their site once and never look back, missing critical opportunities to turn visitors into paying clients.

In this hands-on session, we’ll break down the 4-5 core pages your wellness website actually needs to drive sign-ups and sales. You’ll learn exactly what belongs on each page, how to structure them for conversion, and how to refresh tired pages that aren’t performing.

In this session, you’ll learn:

• Which pages are essential (and which ones are just cluttering your navigation)
• How to optimize your Schedule, Offerings, and About pages for client action
• Quick wins to improve conversion without a full redesign
• Using OfferingTree’s new AI tool, Sprout, to refresh pages and customize your site beyond basic templates
• SEO essentials that happen automatically when you build smart

Whether you’re launching a new site or breathing life into an existing one, you’ll leave with a clear plan for the pages that matter most.

About Our Hosts

Eszter Krisztián is an expert in product marketing, and our own expert in using the OfferingTree software. As a former studio owner, Eszter knows the challenges of running a business firsthand – she’s been there! She’s navigated the long hours, the administrative chaos, and the stress of client management. Now, through Unbothered Wellness, she uses that experience to help other studio owners find clarity and control. She builds powerful yet simple systems, focusing on automating tedious tasks and creating landing pages that actually convert, so you can stop stressing and start growing your business with ease.

Hannah McWhorter is OfferingTree’s Senior Marketing Manager. With a background spanning content creation, eCommerce, and marketing analytics, she’s spent her career figuring out what actually moves the needle for small businesses (not just what looks good on a report). At OfferingTree, Hannah leads everything from SEO and email campaigns to the content and resources OfferingTree creates for studio owners. She’s the kind of marketer who geeks out over the data but never loses sight of the real person on the other end of it.