The Future of Pole Studio Revenue:

Pricing, Growth, and What’s Working Now with Colleen Jolly of IPIA

“Get more clients” is the advice every studio owner hears. For a pole studio, it might be the worst place to start.

Colleen Jolly has spent years watching why. As founder of PoleCon and Executive Director of the IPIA, she has a clearer view of the pole industry’s finances than just about anyone, and she’ll tell you the studios that win aren’t the ones with the most students. They’re the ones making a few smart decisions about pricing and space that the rest of the industry never gets shown.

In this session she’s bringing what the IPIA’s latest industry financial survey revealed about where pole studios actually make and lose money, and what the healthiest ones do differently.

In this session, you’ll learn:

What you’ll take away:

• Why filling more classes isn’t the answer to a revenue problem, and what is
• The pricing question most pole studio owners quietly avoid, and a calmer way to approach it
• How to read the signals your own studio is already giving you about where to grow next
• Where revenue hides in a studio that already feels full

No fluff, no theory you’ve heard before. Just the honest conversation about money the pole industry doesn’t have often enough, from the person with the data to back it up.

Whether you’re in your first year or your tenth, building toward your first hire or your second location, this is the financial gut-check worth showing up for.

About Our Host

Colleen Jolly, IPIA

Colleen has been in the pole industry for 15 years performing, competing, teaching, and as a serial entrepreneur. Prior to that she spent 18 years in global, corporate leadership positions. She currently runs PoleCon, the world’s largest pole convention-style event, she is Executive Director of the IPIA, the pole industry’s first trade association supporting pole businesses, and she wrote the book Mobility for Pole to support polers on their movement journeys. After suffering a life-changing motorcycle accident at 19 that destroyed her right leg, she not only taught herself how to walk again, she’s even performed for Snoop Dogg twice. Now she shares that knowledge with her students around the world, helping them move and feel better.

The IPIA provides resources, most of them free, to pole industry business owners whether they’re just starting out or well-established. You can learn more or join at poleassociation.org/join.