When you think about ways to market your yoga classes, does your mind immediately go to digital marketing such as social media, emails, and websites? All of these digital marketing channels are a must if you want to build a thriving yoga business, even if you solely offer in-person yoga classes. That said, for this article, we want to discuss a traditional form of promotion that shouldn’t be overlooked: flyers.
Don’t underestimate the potential of a good old fashioned flyer! In fact, a classic flyer can be versatile in both physical and digital spaces. You can hang up flyers at businesses and other places in your community such as the library, places of worship, and community centers. And, once you’re done posting your flyer in your neighborhood or within the community you serve, you can also attach your flyer to any emails you send out when you’re doing personal outreach. Flyers can also be adapted to post on social media and use in your email newsletters.
With so many ways to use a flyer, this can be a really cost-effective way to share information about your classes. There are a lot of ways to create an eye-catching flyer for your yoga class without being a graphic design professional. Here are some tips to help you get started:
Pick Your Platform To Create A Flyer
If you have an interest in growing your graphic design skills, it might be worth obtaining a license for Adobe Creative Cloud which includes popular tools like InDesign, Illustrator, and Photoshop.
However, if you just want to create a simple yet effective flyer at little or no cost, luckily there are a number of free content online creation tools you can take advantage of. Canva has grown in popularity over the years thanks to the extensive library of flyer templates and it’s extremely user-friendly interface.
If you’d rather not sign up for another platform and happen to have a Google account, check out the variety of free apps you have access to like Slides or Docs.
Saying The Right Thing
Your flyer should provide just enough information to pique a person’s interest and inspire them to take the next step, which will likely be to visit your website to sign up for a class or view your full yoga class schedule. The flyer should be more than a repeat of all the information on your website. If you find it challenging to figure out what information to include, go back to the principle of the 5 W’s. Let’s break it down:
- Who: Make it clear who you are, whether you simply go by your name or if you have a business name, you want people who see your flyer to be able to see who you are right away.
- What: Describe your class or offering – and be succinct. What you write should be enough to tell a person how you might be able to help them. Refrain from sharing every last detail about your classes since the purpose of your flyer is simply to attract some attention and spark interest.
- Where: Again, this can be as simple as “Classes held via Zoom” or at a physical address or neighborhood. Details like parking, accessibility, how to get inside the studio, etc. can all live on your website where a person will hopefully end up after they’ve seen your flyer!
- When: This might seem pretty self-explanatory but it can be tempting to list out every date you are teaching a class but if you are holding classes on a recurring basis, then saying something like “Tuesdays 7pm” will be sufficient information for your flyer.
If you teach several classes during the week, then consider phrasing this in such a way that people know that you offer yoga classes at a variety of times throughout the week. For example, “Multiple class times and days available!” might appeal to someone who thinks they are too busy to practice yoga. Even supplying this level of information in a few words shows that you are able to help the person resolve the issue of finding a yoga class that works for their schedule.
- Why: The ‘What’ and ‘Why’ can be intertwined. Think of the ‘why’ as being the thing you can do to help potential students with an issue or problem they are trying to solve. Thinking of the busy potential student, the ‘why’ might be something like “Pause and find calm in your busy life.” Again, keep this succinct and invite the person to take the next step in learning more on your website.
Including Visual Content, Images, and Graphics
We all know the saying that a picture is worth a thousand words and there’s good scientific reasoning to back up why visuals are important for any type of marketing and promotion. While the text you provide is important for your flyer, it will only be effective if a person is drawn to look at it in the first place! This is where picking good images or graphics comes in.
Think about the types of photos you might already have on file. Do you have any nice pictures from past classes or of yourself in action teaching a yoga class? Whatever you decide to include on your flyer, be sure it is representative of who you are and what you offer.
You might also want to consider including a QR code. More and more people are growing accustomed to seeing and using QR codes, especially through the pandemic. QR codes make it easy for people to navigate to your website – not to mention you increase your chances of capturing their attention right then and there. All they need to do is point their smartphone camera at the QR code which will open up to your website. There are several free QR code generators like QR Code Generator and QR Code Monkey.
Ask For Feedback
Before you print or start distributing your flyer, it’s always a good idea to ask someone you trust to look over the flyer for any typos and to make sure that the information is clear to them. Sometimes when we are working on a project, we get too close so a pair of fresh eyes and perspective can be really helpful to make sure your flyer is conveying what you want it to.
Once you have your flyer, it’s ready to start sharing! As we said at the top, brainstorm places in your neighborhood or within the community that you serve where you can post your flyer. If you teach specialty yoga or have a particular niche, think about people or organizations that you could email and share your flyers with.
Are you in the practice of creating flyers for your yoga classes? Share any additional tips or tricks in the comments! We would love to hear from you.