Studio Growth Tactics Series: Intro to Social Ads
(in 4 Parts)
with Megan Upperman
Learn everything you need to get started with Meta Ads in our 4-part deep dive on social ads success with Megan Upperman, a seasoned professional who makes her living running ads for studios like yours.
What You’ll Learn in Each Session
Each session will include best practices and live demonstrations of all the basic functionalities to help you launch your Meta Ads strategy.
Session 1: How to Set Up Meta Ads
Learn how to set up your Meta Business Manager, create your ad account, and set up basic campaigns.
Session 2: How to Tag & Target Meta Ads
Learn how to build audiences by interest, geographics, demographics, customer lists, website activity, and more. Plus, learn how to tag basic conversions to help your campaigns optimize.
Session 3: How to Design A Great Meta Ad
Learn design and copy best practices for your Meta ads. Plus, learn a few tips and tricks for creating variations to a/b test.
Session 4: How to Measure, Test & Optimize Meta Ads
Learn how to create and run a successful a/b test as well as how to measure your campaign success and the return on your investment in ads. Plus, we’ll brainstorm some great ways to optimize your campaigns and troubleshoot a lack of performance.
About Our Host
Megan (she/her) is the founder and CEO of SCRATCH for Growth – a marketing agency that provides really good marketing for every budget.
After a decade of leading teams at marketing agencies and venture capital-backed startups, she wanted to pursue work that made more of an impact on the lives of people in her community. Now, she leads a top-notch team that drives big results for small businesses and startups on tight budgets.
