Case Study

How Flip Tease Studio tripled its numbers after two bad software switches

Danni spent six months researching booking platforms before Flip Tease Studio left behind a hair salon tool it had outgrown. The next platform lasted six months before glitches forced another switch. Almost two years into OfferingTree, the studio's numbers have more than tripled.

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Video Snapshot

Hear it from Danni

Danni shares how OfferingTree finally gave her pole studio software that just works.

Flip Tease pole studio team
Danni McComb
Studio Manager, Flip Tease Studio
Context

Two software switches, and the second one wasn't much better

For six years, Flip Tease ran on a platform built for hair salons, never designed for movement classes. The next attempt didn't fix the problem.
  • Their original platform, Timely, worked for booking hours but wasn't built for pole fitness or class series
  • A six-month attempt at a new platform brought constant glitches, and students frequently couldn't complete bookings
  • Class packages were tracked with physical paper punch cards, signed off by hand at every visit
  • Editing a six-week series for something as simple as a snow day or sick instructor could delete the entire series and force a full rebuild
Solution

Introducing OfferingTree, chosen only after four or five calls

"With OfferingTree, there's just this little edit button, and you can just change the date on it and it takes 20 seconds. And it's the best thing ever."
Danni McComb, Studio Manager of Flip Tease Studio
  • After being burned once, Danni refused to be sold another polished demo and vetted OfferingTree over four or five calls before switching
  • Series edits that used to break the whole schedule now take seconds
  • Booking flows that used to glitch now complete reliably, every time
  • Packages moved from paper punch cards to a fully automated, online system
Favorite Features

Everything Danni credits with tripling the studio's numbers

Website Builder

Booking dropped from 10 to 15 steps down to three, removing the friction that used to lose curious first-timers before they finished signing up.

Website Builder

Booking dropped from 10 to 15 steps down to three, removing the friction that used to lose curious first-timers before they finished signing up.

Memberships & Packages

Packages, once tracked with paper cards, are now automated online, each tagged with exactly which classes it covers.

Memberships & Packages

Packages, once tracked with paper cards, are now automated online, each tagged with exactly which classes it covers.

Workshops & Events

The yearly student showcase and instructor takeovers now run through the same simple booking flow as any regular class, with check-in handled on a tablet at the door.

Workshops & Events

The yearly student showcase and instructor takeovers now run through the same simple booking flow as any regular class, with check-in handled on a tablet at the door.

Class Series Booking

Editing a multi-week series, for a snow day, a sick instructor, or anything else, now takes seconds instead of a full rebuild.

Class Series Booking

Editing a multi-week series, for a snow day, a sick instructor, or anything else, now takes seconds instead of a full rebuild.

Results

Students more than tripled in under two years

  • Student numbers have more than tripled since the switch
  • Booking friction dropped dramatically, from 10 to 15 steps down to just three
  • Packages, privates, and event tickets all moved into a single platform with custom rules for each
  • When Danni floated the idea of switching platforms again, her students pushed back immediately, a sign of how much the current experience matters to them
Flip Tease pole studio team
"The biggest thing with OfferingTree is it works like it's supposed to. Our students don't have any problems. Admin doesn't have any problems. It does what it says it's going to do."
Danni McComb, Studio Manager of Flip Tease Studio
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