How Loren Greenwood grew her Pilates studio 50% with zero tech experience
Loren Greenwood had never built a website or run a booking system when she opened Cat Cow Pilates in New Zealand. Two years later her membership has grown from around 80 to 120, and most mornings the studio runs itself before she walks in.
Loren's experience
Loren on running a studio she never had to learn to run
Building a studio and its systems at the same time, from scratch
- She had never built a website or set up a booking platform before
- With limited time and money, stitching together separate tools for her site, bookings, and client communication was never a real option
- A competing provider with a similar feature set lost her on the sales process alone
- Based in New Zealand, she expected support on US hours would leave her waiting a day for every answer
One system she could actually set up herself
- She built the entire Cat Cow Pilates website herself from the built-in templates, with no web design background
- OfferingTree offered the same website and booking capability as the other provider, without the sales pressure, and she preferred the people behind it
- She caps every class at 10 to match the 10 reformers on her floor, so bookings reflect the real limit of the space rather than a room capacity
- Her waitlist runs on a nine-hour window and closes automatically 60 minutes before class, while students can still self-book if a spot opens closer to start time
- Support answers quickly even from the other side of the world, which she tests every week or two
What keeps Cat Cow Pilates running before Loren walks in
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Advanced Website Builder
Loren built the whole site from templates with no design or development experience, and has never needed to hire anyone to touch it.
Advanced Website Builder
Loren built the whole site from templates with no design or development experience, and has never needed to hire anyone to touch it.
Waitlists
Her busiest slots, the 6am, the mid-morning, and the 5:30pm after-work class, fill up and manage themselves. No manual confirming, no chasing.
Waitlists
Her busiest slots, the 6am, the mid-morning, and the 5:30pm after-work class, fill up and manage themselves. No manual confirming, no chasing.
Easy-to-use Marketing Automations
Intro packs and new membership sign-ups trigger their own email sequences, so new students get the studio's information without Loren sending it one at a time.
Easy-to-use Marketing Automations
Intro packs and new membership sign-ups trigger their own email sequences, so new students get the studio's information without Loren sending it one at a time.
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Reports & Analytics
Membership numbers, holds, and weekly and monthly trends feed straight into the figures her business coach has her reviewing every week.
Reports & Analytics
Membership numbers, holds, and weekly and monthly trends feed straight into the figures her business coach has her reviewing every week.
Fifty percent growth, paced on purpose
- Membership grew roughly 50%, from around 80 to 120, with a target of 200
- She no longer manually confirms waitlists, tracks membership numbers by hand, or emails policies to new members one at a time
- Retention work now runs on the platform too, including member participation challenges through winter and the busy Christmas stretch, using add-on packs so members can join without changing their membership
- Features she requested, including the shared membership option and expanded automation templates, have shipped since she started
- She referred a friend who runs a barre fitness studio, and recommends OfferingTree to other owners regularly
A few more studio owners who felt the same way
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