How McKenzie Marquez hit 85% capacity while working another job
McKenzie Marquez signed the lease for H Pilates Haus with two kids under three at home, a full-time career in commercial real estate, and no experience running a studio. Less than three months after opening, her classes were running at 85% capacity on about five hours of admin a month.
Hear McKenzie's experience
McKenzie explains that one of the reasons she chose OfferingTree was the website builder. She didn't want to have to manage more than one software.
Researching a crowded field with no map to follow
- She was opening her first business while parenting two toddlers and working alongside her partner in commercial real estate
- Research meant Googling booking platforms and reading studio owner discussions, with no framework for comparing them
- Competing platforms advertised low starting prices, then charged extra for nearly every feature she actually needed
- She did not want to run a booking system and a website as two separate tools, and could not afford a developer to build the site
- Between the doors opening and the schedule filling, there was no bandwidth left to think past the basics
A website builder and a price she could actually plan around
- The built-in website builder was the deciding factor, since it removed the need for a second tool and a developer
- Pricing sealed it. The Studio plan came to about $100 a month with everything included, rather than a base rate plus add-ons
- She built the site herself in about two days, using the tutorial videos and one-on-one support from the team to get through the learning curve
- OfferingTree now runs the daily rhythm: she opens the check-in page about 30 minutes before class so students can check themselves in, and uses point-of-sale to sell merchandise
- She handed the platform to her second instructor with no hand-holding
- When she asked about a feature that did not exist yet, she got a direct answer rather than a deflection
What McKenzie uses to run H Pilates Haus in five hours a month
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Built-In Website Builder
She built the whole site herself in about two days, with no developer and no second platform to manage.
Built-In Website Builder
She built the whole site herself in about two days, with no developer and no second platform to manage.
Class Check-In & Booking
She opens the check-in page about 30 minutes before each class and students check themselves in. Training her second instructor on it took almost no time.
Class Check-In & Booking
She opens the check-in page about 30 minutes before each class and students check themselves in. Training her second instructor on it took almost no time.
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Sales & Capacity Reporting
The dashboard shows sales, capacity, and which members have not used their packages lately, without her digging through detailed reports.
Sales & Capacity Reporting
The dashboard shows sales, capacity, and which members have not used their packages lately, without her digging through detailed reports.
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Memberships, Packs & Point of Sale
Packages and pricing handle her current mat classes and she expects them to flex when she adds reformers at a second price point. Point of sale covers merchandise.
Memberships, Packs & Point of Sale
Packages and pricing handle her current mat classes and she expects them to flex when she adds reformers at a second price point. Point of sale covers merchandise.
Room to grow past a mat studio
- Classes running at 85% capacity within a few months of opening
- Admin work settled at about five hours a month
- A studio website built solo in a couple of days, with no developer
- She teaches 9 to 10 mat classes a week herself, with one other instructor covering the rest, small by design
- She is now planning on-demand courses, reformer equipment and private sessions, more instructors, and offsite work including corporate wellness, teacher trainings, and private events
A few more studio owners who felt the same way
How a Yoga Studio Launched in Six Weeks and Grew to Two Locations
How a yoga studio launched in 6 weeks and grew
How Loren Greenwood grew her Pilates studio 50% with zero tech experience
Loren on running a studio she never had to learn to run
How Ahu Talsik grew from solo instructor to full team studio without switching platforms
How Ahu Talsik grew from solo instructor to full team studio
Ashes Yoga: How Ashley Built a Thriving Wellness Business
How Ashley Hagen used OfferingTree to build a growing coaching business.
The Limitless Studio: from Mindbody to OfferingTree
Why Megan switched to OfferingTree from Mindbody for her yoga studio
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The questions every studio owner should ask in every demo, with Eszter & Sinead of OfferingTree
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