How Ashley Hagen built a thriving wellness business
Ashley Hagen went from a yoga teacher piecing together separate tools for scheduling, courses, and email, to the founder of Ashes Academy, helping hundreds of wellness professionals build their own online businesses on OfferingTree.
Hear it from Ashley
See what made OfferingTree the right fit for Ashley's business.
An expensive platform and a pile of piecemeal tools
- Mindbody cost over $200 a month for features Ashley didn't need, with no lower tier available
- Persistent upsell calls made canceling or scaling down feel like a fight
- A follow-up platform, Acuity, was cheaper but clunky, requiring codes for package redemption that confused clients
- Free community classes with optional donations had nowhere to live. Her system only allowed strictly free or strictly paid
Introducing OfferingTree, the platform that made the difference
- OfferingTree reached out through mutual connections in the yoga community in 2021
- Tiered pricing and sliding-scale event options were the feature that first sold her on switching
- She integrated OfferingTree with her existing WordPress site while also running a standalone OfferingTree site
- Her online clients told her registration instantly felt easier after the switch
Everything Ashley built her business on
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Sales & Landing Pages
Tiered pricing (Join for Free, Buy Me a Coffee, Pay It Forward) turned her donation-based classes into real, recurring revenue.
Sales & Landing Pages
Tiered pricing (Join for Free, Buy Me a Coffee, Pay It Forward) turned her donation-based classes into real, recurring revenue.
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Booking & Payment
Registration became simple enough that Ashley's clients told her directly how much easier it was compared to her old system.
Booking & Payment
Registration became simple enough that Ashley's clients told her directly how much easier it was compared to her old system.
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On-Demand Content
Ashley hosts her course library, webinars, and a paid Replay Membership all through OfferingTree.
On-Demand Content
Ashley hosts her course library, webinars, and a paid Replay Membership all through OfferingTree.
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Studio Support / Community
Regular check-ins with the OfferingTree team and an active Facebook community give Ashley a direct line to product feedback and peer connection.
Studio Support / Community
Regular check-ins with the OfferingTree team and an active Facebook community give Ashley a direct line to product feedback and peer connection.
From zero revenue to a full coaching business
- Free donation-based classes went from generating no revenue to several hundred dollars a month
- A new Replay Membership added another steady stream of monthly income
- Ashley built Ashes Academy, a course and mentorship business helping other yoga teachers launch online, on the same platform
- She now recommends OfferingTree to her own students with full confidence, not because she has to, but because she's seen it work
A few more studio owners who felt the same way
How McKenzie Marquez hit 85% capacity while working another job
See how McKenzie hit 85% capacity on five hours of admin a month.
How a Yoga Studio Launched in Six Weeks and Grew to Two Locations
How a yoga studio launched in 6 weeks and grew
How Loren Greenwood grew her Pilates studio 50% with zero tech experience
Loren on running a studio she never had to learn to run
How Ahu Talsik grew from solo instructor to full team studio without switching platforms
How Ahu Talsik grew from solo instructor to full team studio
The Limitless Studio: from Mindbody to OfferingTree
Why Megan switched to OfferingTree from Mindbody for her yoga studio
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