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The Future of Pole Studio Revenue: Pricing, Growth, and What’s Working Now with Colleen Jolly of IPIA

“Get more clients” is the advice every studio owner hears. For a pole studio it might be the worst place to start. Colleen Jolly of the IPIA on what the numbers actually show.
60
The Future of Pole Revenue
July 7, 2026 12:00 PM

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What We'll Be Covering

What We Covered

Why filling more classes isn’t the answer to a revenue problem, and what is

The pricing question most pole studio owners quietly avoid

How to read the signals your own studio is already giving you about where to grow next

About the Presenters

Colleen Jolly, IPIA

Colleen has been in the pole industry for 15 years performing, competing, teaching, and as a serial entrepreneur. Prior to that she spent 18 years in global, corporate leadership positions. She currently runs PoleCon, the world’s largest pole convention-style event, she is Executive Director of the IPIA, the pole industry’s first trade association supporting pole businesses, and she wrote the book Mobility for Pole to support polers on their movement journeys. After suffering a life-changing motorcycle accident at 19 that destroyed her right leg, she not only taught herself how to walk again, she’s even performed for Snoop Dogg twice. Now she shares that knowledge with her students around the world, helping them move and feel better. The IPIA provides resources, most of them free, to pole industry business owners whether they’re just starting out or well-established. You can learn more or join at poleassociation.org/join.

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