Case Study

How energy healer Nicole Colella replaced a patchwork of tools and started getting clients from AI search

Nicole Colella runs SpiritHealer Wellness, an energy healing and animal communication center in Randolph, New Jersey, on OfferingTree. She used to piece her practice together from separate booking, email and website tools that never shared information. Now one platform handles all of it, and new clients call to say ChatGPT, Gemini or Grok recommended her.

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Video Snapshot

Hear Nicole's experience

Nicole on how moving her booking, email and website onto one platform gave her time back for her clients.

Nicole Colella
Nicole Colella
Owner of SpiritHealer Wellness
Context

Why her booking and email tools stopped working for her center

Nicole works with people and animals through energy work, tarot and crystals, both in person in Randolph and remotely. Once her center grew past one-on-one sessions, her software couldn't keep up.
  • Jane, which is popular with chiropractors and clinical wellness practices, cost too much for the number of sessions Nicole was running
  • heal.me handled one-on-one appointments, but at the time it didn't support the group events and multi-person bookings she wanted to add
  • To fill the gaps, she pieced together TidyCal for booking, a separate website and SendFox for email, until SendFox blocked her account over bounced emails
  • She moved her email to Constant Contact, and the monthly price kept climbing
  • Every new booking meant adding that client to her mailing list by hand, and her website, emails and booking pages all looked different

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Solution

How OfferingTree replaced her booking, email and website tools

“
"When I saw the entry price, I was like, this is less than just Squarespace a month. I wish I found this sooner, because it's the answer I'd been searching for and cobbling together."
—
Nicole Colella, Owner of SpiritHealer Wellness
  • Nicole first heard about OfferingTree through a presentation from Alternative Balance, her insurance provider
  • Booking, payments, email, her blog and her website moved onto one account at one upfront price, which she says costs less than a Squarespace plan on its own
  • Bookings and her email list now live in the same system, so she no longer copies clients from one tool to another
  • She can switch a session between in person and virtual when a client's plans change, and she sends clients a private consultation booking link with her Zoom details built in
  • Her email template keeps the same header and footer on every send, and she has started using Sprout, OfferingTree's AI assistant, to rework sections of her website

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Favorite Features

The OfferingTree features Nicole uses at SpiritHealer Wellness

Appointments, events and retreats

Appointments, Events & Retreats

One-on-one sessions, group events, virtual group events and multi-facilitator retreats all book from one account. When a client's plans change, Nicole can move a session from in person to virtual.

Appointments, events and retreats

Appointments, Events & Retreats

One-on-one sessions, group events, virtual group events and multi-facilitator retreats all book from one account. When a client's plans change, Nicole can move a session from in person to virtual.

Easy Automations

Nicole sets up her emails and blog posts ahead of time and lets them go out on their own, so nothing depends on her remembering to hit send. For a Halloween vendor event, she scheduled a daily email featuring one vendor, and everyone who came through the door bought something.

Easy Automations

Nicole sets up her emails and blog posts ahead of time and lets them go out on their own, so nothing depends on her remembering to hit send. For a Halloween vendor event, she scheduled a daily email featuring one vendor, and everyone who came through the door bought something.

Blog Platform Energy Healing

Blog & Content Hub

Nicole writes her blogs and emails in OfferingTree first, then shares them to Substack and Instagram. She split one long post into five parts sent over five weeks, and readers told her it hit home.

Blog Platform Energy Healing

Blog & Content Hub

Nicole writes her blogs and emails in OfferingTree first, then shares them to Substack and Instagram. She split one long post into five parts sent over five weeks, and readers told her it hit home.

Website, SEO & AI Search

OfferingTree handles SEO and AI search setup behind the scenes, and her blog lives on the same site. When someone reviewed how her website shows up in search, they told her it was in good shape, and new clients now find her through ChatGPT, Gemini and Grok.

Website, SEO & AI Search

OfferingTree handles SEO and AI search setup behind the scenes, and her blog lives on the same site. When someone reviewed how her website shows up in search, they told her it was in good shape, and new clients now find her through ChatGPT, Gemini and Grok.

Results

New ways to earn, and new clients from AI search

  • New clients now tell Nicole that ChatGPT, Gemini or Grok recommended her. One caller from California said Gemini named her the best animal reader
  • Along with one-on-one sessions, she now books retreats and in-person and virtual group events, and she ran a workshop program through OfferingTree
  • Follow-up emails and other admin run on a schedule, so her time goes to clients
  • Her website, emails and booking pages now share one look
  • She has referred two practitioners to OfferingTree: her best friend, who works as a medium, and a former tarot student who offers tarot and hypnotherapy. Both run their practices on it
  • Next, she plans to bring her SpiritHealer Academy online, with recorded tarot courses and a community where students can ask questions

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Nicole Colella
“
"OfferingTree got the center's business under control. I'm able to breathe, and I can trust the process because now it's set up. And now I have that time to connect with my clients."
—
Nicole Colella, Owner of SpiritHealer Wellness
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