How a former Mindbody consultant chose OfferingTree for her own studio
Kay Afif knew Mindbody better than most studio owners. When she and her husband opened Hot Yoga Playa in Mexico, she picked OfferingTree instead, and sold her first memberships before the doors even opened.
Hear it from Kay
Kay explains why a MindBody expert chose OfferingTree for her new studio.
Opening a new studio meant taking another look at her old tech stack
- Her old setup meant paying for Mindbody, BrandBot for marketing, and Weebly for the website, three separate logins and three separate bills
- As a 12-person boutique studio, she didn't need the scale of features (or the price tag) that came with Mindbody
- Her new market ran on WhatsApp and Spanish, not the email-first, English-first tools she was used to
- She wanted a partner small enough to know her name, not a vendor she'd be a number to
Choosing an easy-to-use, all-in-one platform she could rely on
- Kay demoed several platforms and had already seen enough of the bigger names through her consulting work to rule them out
- OfferingTree felt personal from the start. The team knew her name and her studio before she'd even signed up
- She built her site and launched an early membership campaign before the studio physically opened
- One platform replaced the three she used to juggle at her old studio
Everything Kay uses to run Hot Yoga Playa
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Email Marketing
Kay sold a wave of memberships before opening day using OfferingTree's site and email tools, and her open rates have outperformed what she saw in the States, even in a WhatsApp-first market.
Email Marketing
Kay sold a wave of memberships before opening day using OfferingTree's site and email tools, and her open rates have outperformed what she saw in the States, even in a WhatsApp-first market.
CRM & Client Roster
Color-coded badges surface what teachers need to know at the door: first-time visitors, intro-pass holders, or anything staff should be aware of.
CRM & Client Roster
Color-coded badges surface what teachers need to know at the door: first-time visitors, intro-pass holders, or anything staff should be aware of.
Marketing Tools
From pre-opening campaigns to ongoing promotion, Kay runs her studio's growth entirely through OfferingTree's built-in tools.
Marketing Tools
From pre-opening campaigns to ongoing promotion, Kay runs her studio's growth entirely through OfferingTree's built-in tools.
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Website Builder
Her site handles bookings, payments, and day-to-day updates, all from the same place she already works in every day.
Website Builder
Her site handles bookings, payments, and day-to-day updates, all from the same place she already works in every day.
A studio that hit full capacity and a team that trains itself
- Hot Yoga Playa reached full class capacity within two years, and Kay added more classes to meet demand
- Traveling teachers, most of them trained only on Mindbody, picked up OfferingTree without hand-holding
- Support has come through quickly every time, including direct help from OfferingTree's co-founders on trickier requests
- Kay is already thinking ahead to a bigger space, and eventually handing the studio off to someone else
A few more studio owners who felt the same way
How McKenzie Marquez hit 85% capacity while working another job
See how McKenzie hit 85% capacity on five hours of admin a month.
How a Yoga Studio Launched in Six Weeks and Grew to Two Locations
How a yoga studio launched in 6 weeks and grew
How Loren Greenwood grew her Pilates studio 50% with zero tech experience
Loren on running a studio she never had to learn to run
How Ahu Talsik grew from solo instructor to full team studio without switching platforms
How Ahu Talsik grew from solo instructor to full team studio
Ashes Yoga: How Ashley Built a Thriving Wellness Business
How Ashley Hagen used OfferingTree to build a growing coaching business.
The Limitless Studio: from Mindbody to OfferingTree
Why Megan switched to OfferingTree from Mindbody for her yoga studio
Keep exploring
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Before You Switch Software
The questions every studio owner should ask in every demo, with Eszter & Sinead of OfferingTree