OfferingTree Blog
Insights, ideas, and inspiration for modern studios and wellness businesses
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Tax deductions for yoga and pilates business owners
A guide to tax deductions for yoga and Pilates business owners — from studio rent and equipment to software, travel, and professional development.
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Launching
Learn how to get started and go from 0 to 1
2026 Pilates Studio Software Buyer’s Guide
Written by the OfferingTree team, based on our experience helping Pilates studios manage their studios and grow their client base. Updated for 2025.
Personal Trainer Marketing: Where to Start & How to Grow
Discover the best personal trainer marketing strategies to grow your business and attract clients. Learn digital and offline tactics tailored for fitness pros.
Software Selection Criteria: Things to Know Before You Buy
Discover essential software selection criteria to avoid hidden costs, ensure scalability, and choose the right solution for your wellness business success.
Growing
Learn how to market and build momentum
2026 Pilates Studio Software Buyer’s Guide
Written by the OfferingTree team, based on our experience helping Pilates studios manage their studios and grow their client base. Updated for 2025.
How to Prepare Your Yoga Studio for Summer Slumps
Summer is a time for slowing down, as well as travel and spontaneity. If you own a yoga studio, you’ve probably noticed something else summer brings: a noticeable dip in attendance and revenue.
Email Marketing vs Social Media: What to Prioritize in 2025
Struggling with email marketing vs social media? Discover the pros, cons, and ROI of each to decide where to focus your wellness business marketing in 2025.
Scaling
Learn how to efficiently scale without burnout
Audience Research: How to Do It and Helpful Tools
Unlock the potential of audience research for your wellness business. Learn methods, tools, and strategies to understand and engage your clients better.
KPI vs Metrics: Definitions, Differences, and Tracking
Learn the difference between KPIs and metrics. Both are critical measurements but serve different purposes. Find out how to leverage their insights for success.
5 Lead Magnet Ideas & Steps to Create a Lead Funnel
Use lead magnets to attract new clients. Learn how to craft compelling content, choose the right format, and nurture strategies to elevate your business.
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Latest Webinars
Teaching Mixed-Level Classes
Join OfferingTree and the founder of Accessible Yoga, Jivana Heyman, for a valuable lesson on how you can be a more compassionate and inclusive teacher.
Studio Growth Tactics Series: Intro to Social Ads
Join our 4-part workshop, ‘Studio Growth Tactics Series: Intro to Social Ads’ with Megan Upperma, and gain skills to create and run successful social ads.
Must-Have Content for Stellar Online Memberships
Join OfferingTree and Ashley Hagen to learn how to develop a membership structure and content your clients will love and come back for again and again.
All Posts
Naming Your Yoga Business in 5 Easy Steps
Embark on a 5-step journey to name your yoga business. From market research to cultural sensitivity, craft a name that respects and represents your vision.
How to Gauge Interest In your Business Idea
Invest some time researching and gauging interest in your new offering.
How To Use Instagram To Find New Yoga Students
Unlock the power of Instagram to grow your yoga student base. Dive into authentic content strategies to boost engagement, consistent posting, and more.
How To Set Up An Online Yoga Challenge
Are you a yoga teacher looking to find and engage with new students? An online yoga challenge could be a great way to extend your reach.
How to Perform Market Research for Small Business Success
Unlock the power of market research for your business. Dive into local trends, identify gaps, and refine your strategy for sustained success and growth.
The Best Video Lighting for Online Yoga Content
How to Perfect the Tech in your Online Classes
A Guide to Creating Online Yoga Classes with Kristi Adams
Master the art of online yoga class production with filmmaker Kristi Adams. Dive into optimal audio, lighting, and more to create the perfect experience.
Best Webcam for Online Teaching
How to Create New Habits
Habits – what are they, how we make them and how to create new healthy ones for yourself and your clients.
Playing Music in Your Online Classes
How to Refresh Your Offerings
How can you bring new training into the work that you already do? In this article, we talk about refreshing your offerings to keep your audience engaged.