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Pricing with Confidence: What 300+ Studios Reveal About 2026 with Julian Barnes of The BFS Network
January brings a lot of noise about pricing. Julian Barnes brings data from 300+ studios — including the finding that the most profitable ones consistently charge the most.
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Pricing with Confidence
January 6, 2026 11:00 AM
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What We'll Be Covering
What We Covered
What 300+ boutique studios reveal about pricing and profitability
What 300+ boutique studios reveal about pricing and profitability
Why recurring autopay revenue matters more than whether you call it a membership or class
About the Presenters
is the founder of The BFS Network, working with studio owners across North America to build profitable, sustainable businesses. Through The BFS Network’s comprehensive industry research and direct consultation with hundreds of studios, Julian provides unique insight into what’s actually working in boutique fitness pricing, operations, and growth strategy. His data-driven approach helps studio owners make confident business decisions based on real industry trends rather than assumptions or fear.
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