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Holiday Sales That Actually Convert – A Studio Owner’s Guide to Seasonal Promotions

A holiday discount that fills classes and devalues your work is not a win. Niki Riga on seasonal offers that create urgency and still leave you a business in January.
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Holiday Sales That Convert
October 9, 2025 12:00 PM
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What We'll Be Covering
What We Covered
How to structure holiday offers that create urgency without devaluing your services
Value-adds, bundles and limited-only packs that drive sales without training clients to wait for a discount.
The psychology behind what makes people buy during the holiday season
Why 20% is the discount threshold, when dollars beat percentages, and why a free gift moves people to buy.
Step-by-step process for planning and executing your Black Friday strategy
Set a goal and revenue target, pick three to five offers, build your landing pages and map your launch week.
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