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How to Get Started with Facebook and Instagram Ads

Meta ads are easy to start and easy to waste money on. Megan Upperman walks through setting up your account, your audience and your first campaign so it actually works.
60
Facebook & Instagram Ads
June 20, 2024 12:00 PM

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What We'll Be Covering

What We Covered

What you’ll need before you get started with ads

What makes a great ad (design, copy and landing page best practices)

How to set up your ad account and your first campaign (including audience ideas)

About the Presenters

Megan Upperman

Megan is the founder and CEO of SCRATCH Consulting for Growth – a small business marketing agency built for small business budgets. After a decade of leading teams at marketing agencies and venture capital-backed startups, she wanted to pursue work that made more of an impact on the lives of people around her. Now, she uses her powers for the good of her community through SCRATCH. Instead of watching corporate leaders get big bonus checks when she does a great job, now she watches kids in her neighborhood get new bikes, people in her neighborhood get new jobs, and local businesses thrive. 👉 Interested in working with SCRATCH? They’ve modeled their pricing to ensure the bar to high-quality, competitive digital marketing services is as low as possible for entrepreneurs, organizers, and nonprofits who are systemically excluded or underrepresented in the marketplace.

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