The Winback Kit
Bring back the clients you haven't seen in a while with these winning emails. You keep meaning to reach out. You sit down to write the email, stare at the blank page, and it never gets sent. So we wrote the emails for you.
Your copy is on its way and usually lands within a few minutes. While you wait, here's a look at what's inside.
- Emails for the two, four, and eight week mark
- A few voice options, so they sound like you
- A one-click Google Doc you copy, fill in, and send

Not there in a few minutes? Check your spam folder, or email sales@offeringtree.com and we'll send it again.
What's inside
Three emails, three exact moments
Written for the two, four, and eight-week mark, so you always say the right thing at the right time.
Sound like you, not a template
A few voice options and modality-adjusted versions for yoga, pilates, and fitness, so the words feel like yours.
Copy, fill in, and send
A one-click Google Doc kit that takes most studio owners about five minutes to personalize and send.

Why timing beats discounts every time
Most winback advice points you straight at a discount. The problem is that discounts train clients to wait for the next one and skip your full-price classes in the meantime. What actually brings people back is timing. A client gone two weeks needs a different note than one gone two months.
Three emails written for three perfectly-timed moments
At two weeks, you want to sound like you just happened to think of them. By eight weeks, that same breeziness reads as careless, so you name the gap honestly instead. These three emails are written for those exact moments, so you're never guessing what to say or how much.

Questions about winning back clients
Can I automate winback emails for clients who stopped booking?
Yes, if your software can segment clients by last attendance. The templates are tool-agnostic, so you can paste them into whatever you already send from. On OfferingTree, the platform knows who hasn't booked in two, four, or eight weeks and can personalize all three emails with names and last class attended.
How many winback emails should I send?
Three, one for each point where a client has gone quiet. The first is a personal check-in that asks for nothing at all. The second names the gap, mentions what's new, and asks what's keeping them away. The third is honest about the time passed and offers an easy way back.
Do I need to offer a discount to win back lapsed clients?
No, and leading with one trains clients to wait for the next deal instead of booking at full price. The eight-week email offers a low-friction way back instead: a free class, a free week, or fifteen minutes to talk. The free class is usually the easiest for a studio to honor.
How long should I wait before emailing a client who stopped coming?
Two weeks. Most winback advice says wait 90 days, by which point the relationship has cooled and the note reads as a sales attempt. The kit works on a two, four, and eight week schedule instead, because a client gone two weeks needs a very different message than one gone two months.
Will these winback emails sound like a template?
Not if you use the voice options. Each of the three emails comes with a warmer version, a lighter version, and modality-adjusted wording for yoga, pilates, and fitness. You pick whichever matches how you actually talk to clients, then fill in the highlighted blanks like their name and their last class.
Who is the Winback Kit for?
Studio owners and solo teachers who have clients they haven't seen in a while and keep meaning to reach out. The templates work either way. If you're solo and your client relationships run deeper than a multi-instructor studio's would, the kit points out where to lean more personal.
Over 2000 business owners and studio leaders love and trust OfferingTree
Our customers are the real heroes of OfferingTree
It's easy to use, reliable, and the support team is actually there when you need them.
Ahu Talsik, Athina Pilates

I had a two-week timeline to transfer over from Mindbody into OfferingTree, and I was able to transfer all my people, all their information, without losing a single dollar of revenue.
Garrett Conn, Owner of Conn Human Performance

My business has doubled for sure. It's saving like five hours a week at least - basically cut a whole day off my schedule. That's a four-day work week.
Jenny Finneran, Evolve Power Yoga

We have a traveling teacher now, and I didn't even train her on how to sell things - she was on her own last night and figured out how to do it.
Kay Afif, Co-Owner of Hot Yoga Playa

The OfferingTree support team has been the best experience of any company, any software that I've ever used. They are extremely responsive.
Valerie Kiser, Sunrise Yoga

The whole thing is easy for them [clients], which in turn makes it really easy for me. As an owner it makes things easy because there's no troubleshooting.
McKenzie Marquez, H Pilates Haus

Honestly, it was probably one of the best business decisions I made, because it just has made it so much easier for me to manage things.
Jamie Stiles

The biggest deciding factor for me was the customer service. They are very responsive, easy to reach and genuinely helpful. Real people are working for OfferingTree.
Ahu Talsik, Athina Pilates



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