Former Content Writer

Katie Kohlbeck

Katie Kohlbeck is a content and brand marketing leader who wrote for OfferingTree between 2018 and 2021, covering social media strategy, online presence, and the practical work of building a wellness business.

About Katie

Katie Kohlbeck is a content and brand marketing leader who wrote for OfferingTree between 2018 and 2021, covering social media strategy, online presence, and the practical work of building a wellness business.

She came to marketing through journalism. Katie holds a BA in Journalism with studies in Cinema and Media Culture from the University of Minnesota, and she later earned a Content Writing Certificate from Cornell University. Her professional life, as she puts it, has been filled with experiences that added up to someone creative, resourceful, and not afraid to roll up her sleeves from start to finish.

Her three and a half years with OfferingTree overlapped with a longer stretch of freelance writing for small businesses in wellness and technology and for nonprofits, which is why her posts read like they were written by someone who had actually sat with a small business owner's constraints rather than someone assigned a keyword.

Since then she has built a career in content leadership across mission-driven organizations. She spent three years at the Student Leadership Network in New York as Digital Marketing Manager and then Marketing Content Manager, and three and a half years at World Education Services, rising from Senior Content Manager to Associate Director of Content Marketing, where she led editorial programs supporting professionals working in credentialing, licensing, and employment. She is now Senior Manager of Content and Brand at Teachstone.

Community work has run alongside all of it. Katie served on the Board of Directors at Keoni Movement Arts, a nonprofit providing accessible movement programming, for more than six years, supporting its digital and social media strategy. She also spent six years as a volunteer class assistant there, supporting the lead teacher and students directly.

Her stated values are creativity, community, and compassion. Katie is based in Manchester, New Hampshire.

How to Become a Reiki Master: Everything You Need to Know

Katie Kohlbeck

Even if you only plan to pursue Reiki as a side hustle, it’s important to have a marketing plan. In this article, we’ll cover some of the key steps.

How to Become a Reiki Master: Everything You Need to Know

Katie Kohlbeck

Even if you only plan to pursue Reiki as a side hustle, it’s important to have a marketing plan. In this article, we’ll cover some of the key steps.

Unlocking Business Success: What is a Marketing Persona?

Katie Kohlbeck

Unlock business success by understanding what is a marketing persona. Learn how to create and use personas to improve customer engagement and experience.

Unlocking Business Success: What is a Marketing Persona?

Katie Kohlbeck

Unlock business success by understanding what is a marketing persona. Learn how to create and use personas to improve customer engagement and experience.

Inclusive Yoga: Creating Community Through Accessibility

Katie Kohlbeck

As health and wellness professionals, we care about the people we work with. Here are some tips in order to make your offerings accessible and inclusive to all.

Inclusive Yoga: Creating Community Through Accessibility

Katie Kohlbeck

As health and wellness professionals, we care about the people we work with. Here are some tips in order to make your offerings accessible and inclusive to all.

5 Free Content Creation Tools You Need to Try

Katie Kohlbeck

Discover 5 free content creation tools to elevate your marketing — no design or tech skills needed. From graphics to research, boost engagement & save money.

5 Free Content Creation Tools You Need to Try

Katie Kohlbeck

Discover 5 free content creation tools to elevate your marketing — no design or tech skills needed. From graphics to research, boost engagement & save money.