What this checklist covers:

✓ Email options that sell the experience without sounding like ads

✓ Multiple social post options, ready to pick and post

✓ Texts to existing clients to drive high-converting referrals

✓ The follow-up sequence most studios skip (and where the revenue actually comes from)

✓ A menu of intro offers so you can choose the one that fits

✓ A one-page timing guide that tells you exactly what to send when

OfferingTree has made me feel like I’m their only client. Since the beginning, I have been able to reach someone for support, not only easily, but so quickly. There was a really big human component. You felt like somebody was talking to you on the other end. And I still feel like that.

-Sara Villamil, Yoga, Movement, & Meditation Studio Owner

The intro offer promo is one of the oldest plays in the studio book. Almost every studio runs it, or some version of it. The trouble is that most studios send one email, maybe post once on Instagram, and call it done. The offer reaches a fraction of the people it could, and then the new faces who do show up never hear from the studio again.

This kit fixes that. It’s the same promo you’d run anyway, written across the different channels that actually matter for this campaign, and finished with a follow-up move that turns a promo into a recurring client.

You’ll get a Google Doc you can copy to your own drive in one click. Fill in your studio name, modality, and promo dates, and you’ve got a coordinated campaign ready to run. Most studio owners finish the whole thing in about an hour. Whether you’ve run a free-class promo before or this is your first, you’ll know exactly what to send and when.

Want to go deeper on the strategy behind intro offers? Our webinar Intro Offers That Work: Turning First Visits Into Lifelong Clients covers some of the best-performing offers and how to convert first visits into long-term members.

Already on OfferingTree?

If you’re already an OT customer, this gets even easier. The platform sends the email to the right slice of your list, facilitates your promo code, and ties the booking link to your class schedule. When someone claims a free class, OT logs it. And when that person comes in once and doesn’t rebook within 48 hours, OT sends the follow-up automatically. That last part is the move most studios miss, and it’s the difference between a promo that brings in foot traffic and one that fills your monthly revenue.

You approve the campaign. The platform runs it.

A Few Things People Ask

Do I need to use all four channels? You can pick and choose, but the promo works best with all four running together. Each one reaches a different audience: the email hits your existing list, the social posts reach people who follow you but aren’t on it, and the text reaches new people through clients who already trust you. Skip a channel and you leave that audience out.

My Instagram following is small. Is the IG post worth it? Yes. The people who follow you there already chose to see your studio in their feed, which makes them some of the highest-intent people you can reach. A small following still converts better than no post at all.

How many new clients can I expect? It depends on your audience size, your local market, and how well you handle the follow-up. Studios that run this kit well bring in anywhere from a handful of new regulars to a few dozen per campaign. The follow-up is what decides where you land.

I’ve run this promo before and it flopped. Why would this be different? Most studios run a one-email promo and expect it to carry itself. It can’t. This campaign coordinates all four channels and adds a personal follow-up after the free class. The kit gives you both halves, which is the part that was probably missing last time.

Is this really free? Completely. We make things like this because they help studio owners run better businesses, and because some of you eventually become OT customers. The kit is yours either way.

© OfferingTree 2025