The Winback Kit: Three emails to bring back the clients you haven't seen in a while
Let’s make winback strategy easy.
You know the clients. The ones who came every week, then quietly dissapeared. You keep meaning to reach out. You sit down to write the email, stare at the blank page, and the emails never get sent.
So we wrote the emails for you. Three of them, for clients who’ve gone quiet at two weeks, four weeks, and eight weeks. Fill in a few blanks, paste them into your email tool, and send. Most studio owners are done in about five minutes.
Download Now + Bring Your Quiet Clients Back
What this checklist covers:
✓ The two-week email: a quick personal touch
✓ The four-week email: learn why they left
✓ The eight-week email: honest, with a low-friction way back
✓ A few voice options for every email, so they sound like you
✓ Modality-adjusted versions for yoga, pilates, and fitness
✓ A one-click Google Doc you copy, fill in, and send
I feel really supported and respected. The people at OfferingTree are about actually helping my business be successful and helping me help my clients. It just feels like they have my back.
-Kay Afif, co-owner of Hot Yoga Playa.
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Why Timing Beats Discounts
Most winback advice points you straight at a discount. The problem is that discounts train your clients to wait for the next one and skip your full-price classes in the meantime.
What actually brings people back is timing. A client you haven’t seen in two weeks needs a completely different note than one who’s been gone two months. At two weeks, you want to sound like you just happened to think of them. By eight weeks, that same breeziness reads as careless, and you have to name the gap honestly instead.
These three emails are written for those exact moments. You’re not guessing what to say or how much to say. You pick the one that fits where the client actually is, fill in the blanks, and send.
Already on OfferingTree?
If you’re already with us, this gets even easier. OfferingTree already knows which clients haven’t shown up in two, four, or eight weeks. It pre-fills these exact emails with their names, their last class, and more. You read them over, approve, and send. The whole sequence runs in minutes instead of an afternoon.
A Few Things People Ask
Will these sound like me? We wrote them warm and a little casual instead of corporate, so most studio owners can send them as-is. Each email also comes with a few voice options and a spot for a one-line personal aside, so you can make them yours in seconds.
Do you have other free resources? Yes! Look at our free resources page for studio owners here.
My studio isn’t yoga. Does this still work? Yes. The emails read naturally for pilates, fitness, dance, barre, and any other format, and a few come modality-adjusted so the language fits what you teach.
Is it really free? Completely. We make things like this because they help studio owners run better businesses, and because some of you become OT customers down the road. The kit is yours either way.
My client list is small. Is it worth the time? Probably more so. A short list means you can actually personalize each email instead of mail-merging it, and that’s where the recoveries come from. Fifteen lapsed clients? You can be done this evening.
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