Building a website for your yoga studio or business is crucial in today’s digital world. However, do you ever wonder how your website is performing? Whether your goal is to get more class registrations or sell on-demand videos, basic web analytics will help you better understand how much your digital marketing is contributing towards your goals.
There are several web analytic tools available and among the most widely used is Google Analytics, which is free and easy to install on your yoga website (here’s how to do it if you have an OfferingTree website). It can definitely be overwhelming at first but thankfully there are plenty of free tutorials and resources online to help you learn the basics of Google Analytics. For now, let’s begin with some key terminology to begin understanding web analytics:
Simply put, metrics are anything that you can count such as unique page visitors or time spent on your site. Metrics are extremely helpful especially when framed with your goals. For example, if you are trying to gain class registrations, you can check into how many people are visiting your registration page. Or, if you are trying to increase your blog readership, you would want to look specifically at traffic on your blog, as well as how much time they are spending there. The latter is especially important because you aren’t just looking for people to click on your page and leave. You are trying to encourage deeper engagement so if you see that people are staying on that page for a longer period of time, you can hypothesize that visitors are reading your blog.
Do you have defined goals for your professional practice? If not, then this is a great time to nail that down! Once you have clarified what you want to achieve, you will be able to use the conversion numbers to see how many people visit your site and convert to one of your goals such as signing up to your email list or registering for a workshop.
These are measurements that you would describe in words such as a geographic location, device type, browser, and so on. Dimensions combined with metrics can help you answer questions about your audience and get a clearer picture of who is engaging with your website.
The world of web analytics can be daunting, but we encourage you to stick with it. As time goes on and you become more familiar with your chosen web analytics tool, you’ll find yourself making more data-driven decisions, which is much more powerful and concrete than simply making assumptions about your website and yoga business. You might also feel empowered to take the next steps in getting found through Google searches!
At OfferingTree, we make it easy to connect analytic tools like Google Analytics to your OfferingTree yoga website. Ask us about it at an upcoming live demo – schedule one today!