When you are beginning to build your yoga or fitness professional practice, you might question whether building a website is a necessary step. Some believe they need to earn a certain level of income or teach so many hours before launching a website but there are actually some benefits to publishing a website when you begin your journey as a teacher, coach, or trainer. Here are a few reasons to consider:
Build trust with students
Even if your website is simple at the beginning (which we think is a great way to start) and only includes your bio and current teaching schedule, just having an established online presence will help build your credibility and professionalism. Publishing your website might also help hold you accountable because once your website is live, you’ve made your career as a yoga teacher or fitness instructor
Save time in the long-run
This may not seem immediately clear… yet! But, when you begin marketing yoga classes or fitness business, you’ll probably hear many of the same questions.
Your website will be a great timesaver in answering basic questions such as the type of classes that you teach, and when and where do you teach. Potential students might also be curious about where you completed yoga teacher training or fitness instructor certification, or why you love yoga and fitness.
All of the answers can be found on your website so simply smile, thank them for their interest, and tell them you’d love for them to check out your website.
Steady, reliable online presence
You may be tempted to bypass a website because you have a Facebook page and stay active on Instagram.
Social media marketing certainly has an important place in your overall outreach strategy but social media is also an ever-shifting landscape. Algorithms change constantly which means it can be challenging to know how to exactly connect with your audience.
People are also starting to use Facebook less and less, so while social media can help new students and clients discover you, a website is going to remain your most steady and reliable marketing tool.
A place to sell your yoga videos and fitness content
If you’re considering starting a blog, selling yoga or fitness videos, or other digital content, your website can help you reach this goal. Whether you want to sell on-demand videos or provide free resources to build your credibility as a yoga teacher, a website can provide the scalability and infrastructure you need to successfully distribute your digital content and sell videos.
Find more fitness or yoga students
A website provides you with a place to publish your schedule which in turn helps students find you! You may meet people who are interested in what you’re teaching or offering so make it easy for them to find you.
There are other ways to find more students – but a website will always be a solid foundation for your growth.
Hopefully, we’ve provided some compelling reasons why a website is worth your time. But, we also know that website builders can be expensive and take a lot of time to understand.
Our fitness and yoga software was built with yoga teachers and fitness instructors in mind. Join us for a live demo and see how easy it is to manage your marketing, memberships, workshops/classes, and administration all in one easy-to-use platform!